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The tweet that started it all...
The original landing page for the conference was just a Mailchimp website that had a signup form so I could capture interest. I put the vision out there and asked people to sign up. 
We hosted the site on Mailchimp for a Week before switching over to our current platform. I forgot (didn't know I needed) to turn on tracking for the site on day one so those numbers are lost. In a week over 3200 visitors and 328 signups on the site all organic
