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In their own words: How @facebook enabled the @Conservatives to win a majority on 37% of the vote in #GE2015... thanks to targeted online ads and a broken voting system.
facebook.com/business/succe…
facebook.com/business/succe…
"Facebook provided the Conservatives with the means to reach the people that mattered: key demographics in marginal constituencies."
The implication that the rest of us didn't matter is correct. Our First Past the Post voting system means most votes don't affect the result.
The implication that the rest of us didn't matter is correct. Our First Past the Post voting system means most votes don't affect the result.
That's why some political parties and shady online forces regard contact with people outside the key marginals as "wasted impressions".
Apparently, Facebook can even tell if you're visiting, rather than living in, a key seat - so adverts can be saved for people who "matter".
Apparently, Facebook can even tell if you're visiting, rather than living in, a key seat - so adverts can be saved for people who "matter".
