Discover and read the best of Twitter Threads about #Exclusivity

Most recents (7)

The Role of #Emotion in #Copywriting: How to Use Emotion to Connect with Your #Audience Image
1. Emotion plays a critical role in copywriting. When you connect with your audience on an emotional level, they're more likely to engage with your message and take action. #copywriting #emotion
2. To use emotion effectively in your copywriting, you need to understand your audience's pain points, desires & aspirations. What motivates them? What keeps them up at night? #copywriting #audience
Read 21 tweets
The Power of Repetition in #Copywriting: How to Use Repetition to Make Your Message Stick Image
1. Repetition is a powerful tool in copywriting. It can help make your message stick in your audience's minds. #copywriting #repetition
2. Repetition creates familiarity, which leads to trust. By repeating key messages in your copy, you can build trust with your audience. #trust #copywriting
Read 22 tweets
In the #enshittification cycle, a #platform lures users with a good deal at first, then it lures business customers (advertisers, sellers, creators) by handing them the #surplus; finally, it takes all the surplus for itself, creating a pile of shit:

pluralistic.net/2023/01/21/pot… 1/ A scary abandoned room. The back wall is stained with the Sp
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

pluralistic.net/2023/01/27/ens… 2/
When a company is neither disciplined by #competition nor by #regulation, enshittification inevitably ensues. 3/
Read 38 tweets
#LouisVuittonBusiness thread!

1/ If you're a fan of luxury fashion, you're probably familiar with Louis Vuitton. But did you know that this iconic brand has a rich history and a successful business model? #LouisVuitton
2/ Louis Vuitton was founded in 1854 by a #French artisan who specialized in creating high-quality #luggage. The company quickly gained a reputation for its stylish and durable products, and soon expanded into other luxury goods such as #handbags and accessories.
3/ One of the key factors in Louis Vuitton's success has been its ability to adapt to changing trends and consumer preferences. They've consistently released new, innovative products and collaborated with designers such as Marc Jacobs and Virgil Abloh.
Read 10 tweets
Deep dive into world of ROLEX …

1/ Rolex is a luxury watch company that operates on a vertically integrated business model, controlling every aspect of the production and distribution of its products. #Rolex #BusinessModel #LuxuryWatch
2/ Rolex produces its own components, including movements, cases, and dials, in-house at its own manufacturing facilities. This allows the company to maintain strict control over the quality and craftsmanship of its watches. #Manufacturing #Quality #Craftsmanship
3/ Rolex also operates its own retail stores and distribution networks, allowing it to directly reach and sell to consumers. The company has a strong focus on customer service and the overall customer experience at its stores. #Retail #Distribution #CustomerService #ethos
Read 11 tweets
Finally, the #GoldacreReview is published! (During Parliamentary Easter holidays, mid-ping-pong on the #HealthAndCareBill...)

It's 221 pages - each PDF page is a double page spread - so this could be a lo-o-o-ong [Thread].

Here goes...
First point to note, in the Terms of Reference (p5), is that this is about "access to #NHSdata by #researchers, #commissioners, and #innovators" - i.e. #Planning and #CommercialReUse - so it is directly relevant to the operation of millions of people's #NationalDataOptOuts... Terms of reference for the review  1. How do we facilitate a
"185 wide-ranging recommendations for us to explore", says @sajidjavid (p6). Gulp! Time for some coffee...

"systems that ensure #underrepresented groups are well represented" may (partly) refer to this "landmark review", which got off to a slow start:

gov.uk/government/new… The far-reaching independent review into potential ethnic bi
Read 159 tweets
Great to see draft #HeatNetworksBill laid in @ScotParl by @ScotGovEnergy today 👏

Heat networks can grow our use of #renewable heat & cut emissions on the path to #NetZero

Here's a rundown of the key policies in the Bill (THREAD) @ScotRenew 🔥

parliament.scot/parliamentaryb…
The Bill will introduce a Scottish Heat Networks License, to technical standards & customer service (within devolved powers). Important to ensure we build high-quality #HeatNetworks in future (2/9)
A ‘Network Wayleave Right’: license will confer powers to lay pipes to the edge of a building, inspired by the Danish obligation to connect. Won’t solve the anchor load problem but will address issues around if/where pipes can go. Who pays is key question #climatechange (3/9)
Read 9 tweets

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