Discover and read the best of Twitter Threads about #ExpoWest2022

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Reflecting on #ExpoWest2022 and wanted to share a few more trends that excited me:

👩‍🔬 Food science as a competitive advantage
🥦 Sneaky vegetables (without compromising taste)
🥤 "Just add water"
📦 Refining the package

Let's explore 👇
1. Food science as a competitive advantage (this one is a biggie)

So many brands are getting *really* innovative in product development, thanks to incredible food scientists.

Better-for-you brands cannot win on benefits alone, anymore. The best leverage science to win.
Some standout brands spotted:

🥓 Pan's @mushroomjerky
🧀@AllGoodles (literally shooketh by this product)
🥯@EatBetterBrand
🍒Bellybrain (DTC launching soon)
🍨Eclipse Ice Cream
🍕@EatBanza

Thank you for making healthy food actually good and accessible, science. 😍
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