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(1/n) Using what is the largest active data set on Indian MSMEs, we @Khatabook did an analysis of the impact of lockdown across all Indian states and major business categories. (Thread)
Merchants have massively given their full support for digitization. Within 18 months @Khatabook has merchants present in over 700 out of 729 Indian districts. With this scale and reach, we're able to get a fairly accurate picture of the situation on ground. Here's what we found:
Lockdown period (period: 24 Mar to 17 May) hit businesses across all regions and categories. We saw an overall drop of ~50% in DAUs during the first week.
However drop was comparatively lower for grocery(-9%), mobile(-12%), health(-10%) and agriculture(-9%).
However drop was comparatively lower for grocery(-9%), mobile(-12%), health(-10%) and agriculture(-9%).
