Discover and read the best of Twitter Threads about #FLEDGE
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Thread explaining FLEDGE (formerly TURTLEDOVE).
Online advertising generates value for publishers, advertisers, & users. Now, Google & others are proposing alternatives that preserve this value while better protecting user privacy under the "Privacy Sandbox" proposals. 1/12
Online advertising generates value for publishers, advertisers, & users. Now, Google & others are proposing alternatives that preserve this value while better protecting user privacy under the "Privacy Sandbox" proposals. 1/12
The public discussion of #PrivacySandbox is dominated by #FLoC, but many tech solutions are required to satisfy advertising use cases while protecting privacy. In particular, #FLEDGE propose more fundamental & interesting changes to the status quo. 2/
The key to FLEDGE is to move user targeting information onto the *browser*, rather than broadcasting a cookie ID to the adtech ecosystem so advertisers can bid on ad opportunities based on what they know about that cookie ID. The prototypical FLEDGE use-case is retargeting. 3/
