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The @FashionNova online store uses so many interesting growth tactics to boost conversion rates and increase basket size. It's pretty remarkable. If you run an ecommerce store or D2C brand there're some neat ideas there. Quick notes (thread 👇🏿) #productnotes
Most ecommerce stores hit you with a modal asking for an email address to get a discount. If you're like me you've probably trained yourself to close them as soon as they pop up. FashionNova puts a literal spin on it - the first thing you see is a Wheel of Fortune-style game 
I suspect the wheel is rigged to give everyone the biggest prize 😀 Note the copy: "Enter your email to claim your prize" both implies scarcity while also pushing the subliminal message that you've *earned* the right to give them your email! I bet their opt-in rates are high
