Discover and read the best of Twitter Threads about #FOS19
Most recents (1)
OK. Here we go - thread of answers to questions that came up during my #FOS19 presentation in Amsterdam today - about SEO / CRO / full funnel testing (read more here: distilled.net/resources/anno… ) cc @basvandenbeld
Q: how do you test the homepage of a website?
A: although you can run CRO tests on a homepage, SEO (and hence full funnel) tests require a site section with multiple pages with similar template. You can only really do before/after tests. [contd]
A: although you can run CRO tests on a homepage, SEO (and hence full funnel) tests require a site section with multiple pages with similar template. You can only really do before/after tests. [contd]
The techniques I described are mainly applicable to large websites with large site sections (e.g. ecommerce, real estate, travel, jobs, large brick+mortar chains etc). In these cases, most organic traffic is not to the homepage
