Discover and read the best of Twitter Threads about #Fabindia

Most recents (3)

Brands cannot continue to be naïve in assessing what their degrees of freedom are, writes branding guru @desaisantosh, on the recent outrage against #Fabindia and #Dabur.

Read more in #BQOpinion

bit.ly/3mhXrdZ
The commercial logic for withdrawing in the face of outrage is straightforward, writes @desaisantosh.

Read his #BQOpinion column: bit.ly/3mhXrdZ Image
@desaisantosh Attempting to broaden the definition of love by including other kinds of sexual orientation is not an action that seeks to divide people, quite the contrary, writes @desaisantosh.

Read more in #BQOpinion on the #Fabindia and #Dabur ad outrage.
bit.ly/3EjcsCA
Read 9 tweets
This is written by John Kenneth. How he has discussed the plan for India with CIA's Richard Bissel just before he joined as the USA ambassador to India in 1961.

Richard Bissel was an uncle of #FabIndia founder John Bissel.
Bimla Nanda, wife of John Bissel has served as a social secretary for John Kenneth, the USA ambassador to India.
Read 3 tweets
Thread: #FabIndia’s digital partner is headed by a Congressi woke.

She and her husband have an obsession with Urdu. She cracks Gomutra jibes.

Here’s what I have found.

Explosive ahead.
So, in 2019, FabIndia appointed Zeno Group as the digital partner. exchange4media.com/marketing-news…
Now, I went to its website and it’s headed by some Rekha Rao Gulrays. She’s the MD of this group.

zenogroup.com/contact/delhi
Read 9 tweets

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