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Let's talk corporates! Namely PepsiCo!
In the early 90's PepsiCo wanted to see soft drinks in India. At that time, only CocoCola had managed to get into the Indian market and they had pretty much taken over.
GOI set the condition, that PepsiCo must also open up a food processing plants in India. So, PepsiCo moved into Punjab and set up contracts with local farmers for tomatoes and chilli which they were able to use for their sister company PizzaHut.
Then in the late 90's, PepsiCo sold/closed the factories and just decided that they were no longer going to do contract farming in Punjab. BUT during this time they had also entered into contract farming in Gujarat for potatoes.
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