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How do you grow a #D2C startup from idea to 8 figures?

After working with 100+ brands, I have seen some raise millions and others go on Shark Tank.

Here are the 22 things to do.

See thread:
1/ Get the Product Right. If Not, Nothing Matters.

How?

- Be different >> @WearAtoms has 1/4 sized shoes
- Know your persona >>> Bala Shoes Has nurses
- Solve a problem >>> @wearehims and balding
2/ Launch on the Back of Your Flagship Product

What product do people talk about the most? What has the highest conversion rate?

- @gf_collective >> Leggings
- @Bonobos >> Dress Pants
- @universalstand >> The Geneva "Travel Dress"
Read 24 tweets

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