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I bet you recognize this emoji: 🎸

But have you ever wondered why the @Fender #Stratocaster became so iconic?

Here are three reasons it's a timeless design:

itspatmorgan.substack.com/p/design-grati…
@Fender Rams Principle #1: It’s innovative

The #Strat has many little innovations, but a big one is the tremolo.

#Fender’s unique design opened up a new level of expression for the instrument.

That expressiveness became an iconic, sonic building block for Clapton, Hendrix and more!
@Fender Rams Principle #2: It makes a product useful

Its form is lovely, but its function is superb. As Eric Clapton once said:

“...With the #Strat its functionality really steers it. That’s what makes the design so beautiful. It’s superbly thought out.”
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