Discover and read the best of Twitter Threads about #FieldExperiments

Most recents (2)

Daily Bookmarks to GAVNet 03/16/2022 greeneracresvaluenetwork.wordpress.com/2022/03/16/dai…
The Homemade Air Purifier That’s Been Saving Lives During the Covid-19 Pandemic
smithsonianmag.com/innovation/hom…
#COVID19, #AirPurifier
‘Traumatised and terrified, with nowhere else to go’: huge numbers of people stuck at US border
theguardian.com/us-news/2022/m…
#USMexico, #AsylumSeekers, #BorderCrossing
Read 13 tweets
🔥👿🔥 New working paper alert! 🔥👿🔥
"Inferno: A guide to field experiments in online display advertising"
ssrn.com/abstract=35813…

THREAD: This guide reviews challenges & solutions from a decade of research.
#marketingacad #econtwitter #fieldexperiments Image
“Abandon all hope, ye who enter here” - Dante’s Inferno👿
Online display ad experiments are hell. They are also a proving ground for field experimenters, & have much to teach us. The guide is organized into the nine 9 circles of 🔥hell🔥 as applied to #displayad #fieldexperiments Image
🔥Circle 1🔥 Display ad effects are so small🤏 that observational methods fail🤦‍♀️. Ad effects explain so little variation in ad outcomes, that they get swamped🌊 by unobserved confounds. Like Dante entering the inferno👿, we resign ourselves to the necessity of experiments.😭😭 Image
Read 11 tweets

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