Discover and read the best of Twitter Threads about #FoM21
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And we're up! Busting some Measurement myths at @FestofMarketing based on my experiences at Mondelez, Diageo and GSK. #FoM21 
It's obvious to say... but measurement influences the decisions we make as marketers... but you have to choose WHAT to measure and that can lead us in very good, or possibly quite bad directions. #FoM21
A cautionary tail on chasing clicks (or botom of the funnel conversion) from @SamuelBrealey - it's easy to assign sales to the touch points closing the deal, but if you don't have the up front brand building and marketing there'll be no deals to close. #FoM21
