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After 4.5 years of leading the @IFRC social media efforts, last week I said goodbye to colleagues & friends. It was a wild ride!

Together we did some work we are proud of.

We used social media in creative ways.

We added value to our members.

We learnt together.

Here's a 👋🏽🧵
When I joined @IFRC, I wanted to:

-Elevate our social media presence
-Position the organization digitally
-Focus on shareable content & formats
-Organise social media trainings & events
-Help colleagues communicate better
-Learn from the best

I believe that worked out well!
I started at @IFRC in October 2018.

Back then the team was considering closing our Facebook page.

I suggested we may give it a try—with truly shareable content.

This image from the @CroixRouge was our 1st post with more than 2k shares in a long time.

Shareability works. A photo of a closet with a batman costume, a French Red Cros
Read 47 tweets

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