Discover and read the best of Twitter Threads about #FouAnalytics
Most recents (1)
oh lovely, adtech works
in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs
this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain
data from #FouAnalytics
in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs
this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain
data from #FouAnalytics
what do I get for 1 cent CPM ads?
oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh, and in the 28% of the impressions where "intersection" was measurable, the intersection was ZERO 65% of the time.
this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
