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New Article: Trust as a Service (TaaS): A Vision for Twitter
"Twitter, at its core, is offering Trust as a Service (TaaS) to its user base by trying to sell its audience on the idea that we can entrust it to host important conversations on its platform."
therabbithole84.substack.com/p/trust-as-a-s…
"Twitter, at its core, is offering Trust as a Service (TaaS) to its user base by trying to sell its audience on the idea that we can entrust it to host important conversations on its platform."
therabbithole84.substack.com/p/trust-as-a-s…
When analyzing the space inhabited by both traditional and new-age media companies one of the necessary prerequisites for customer buy-in is Trust. Without trust, people can not consume a media source especially when that media source purports to be a purveyor of news and info.
According to Gallup, American trust in mass media institutions has tanked. Trust is down across all political demographics with the Democrats being the sole exception; this is an industry ripe for disruption.
Enter Twitter and Elon Musk.
news.gallup.com/poll/403166/am…
Enter Twitter and Elon Musk.
news.gallup.com/poll/403166/am…
Twitter is Trust as a Service (TaaS). Twitter is trying to sell its audience on the idea we can entrust it to host important conversations and, to an extent, acts as a "trust broker" in the sense that conversations happening on Twitter can make or break trust in institutions.
Historically, we had what is now a 'Legacy Media' that brokered trust by telling us who we could and could not trust. Now Legacy Media has destroyed its own reputation by failing to adapt to the increasing levels of transparency that came with the Internet.
Manufacturing Consent and its Propaganda Model were predicated on the premise that a centrally controlled media landscape determined the flow of discourse.
That is not to imply the Propaganda Model is defunct, but there is a new paradigm emerging.
That is not to imply the Propaganda Model is defunct, but there is a new paradigm emerging.
JOIN US as we mark 31 days of continuous People’s Protest, at Kohuwela junction on Thurs March 31st!💪🏾
It’s heartening to see so many people’s protests not affiliated to political parties over the weekend! It’s time the people realised their power!
#takebackourpower✊🏾 #lka
It’s heartening to see so many people’s protests not affiliated to political parties over the weekend! It’s time the people realised their power!
#takebackourpower✊🏾 #lka
