Discover and read the best of Twitter Threads about #GetReadyToSurge

Most recents (6)

1 of t/ top reasons #startups fail is not having enough capital, or not raising $.
@i_JaspriyaKaur & @Sahiba_Gambhir take #founders through using #Finance as a #moat.
More on bad math vs healthy financial practices & building a strong foundation frm day 1 👇
#TuesdayTalkies 🧵
2/ Don’t confuse revenue w/terms like GMV, ARR, Bookings etc. Revenue is a key metric which determines business depth and valuations; however it can be easily misinterpreted/misunderstood.
#TuesdayTalkies @i_JaspriyaKaur @Sahiba_Gambhir
#Surge05 #GetReadyToSurge
3/ Good math is imperative for good Unit Economics. It's important to keep evaluating your biz assumptions as UE are fragile @ initial stages. Certain assumptions made when you hit the market may not pan out as expected. Fix the UE piece first before going all out on growth.
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1/5
8:06 - 8:12
9:12 - 9:16
16:41-16:47

What are these? Time email sent - time reply received. Same founder. Showing speed. Urgency. Bias for action. @_surgeahead hadn’t made the investment yet, but this was already a very good sign.
2/5 Reminded me of my first week at @AWS. I was spending a week in Silicon Valley with my colleague doing many meetings every day. After each meeting, he was frantically typing on this phone. “What are you doing so urgently?” I asked. His answer? “TNT"
3/5 He explained: “TNT. Today Not Tomorrow. Everything I can do instantly, I will. Make an intro. Update CRM. Fix an issue. Kick-off a project. I can all do it TNT”. And he did. Every day. After each and every meeting.
Read 5 tweets
1/5 “We lost! Too expensive...We missed this one feature...Our security was below par.”

I was having lunch with a founder. She was quoting what an underperformer in her Sales team kept saying. I had seen this behaviour everywhere. I call it “blaming the arrow”. Let me explain Image
2/5 @SURGE, my colleague @carl_eschenbach explains how Sales is not just the responsibility of the Sales team, but the whole organization. He knows. He has lived it. A legend in the world of Enterprise Sales.
3/5 He then shows an arrow. The arrow starts with the fletching at the tail-end of the arrow.That’s where it starts - with vision, engineering, product management. Then product marketing and demand generation. Sales is only the tip of the arrow. #Enterprise #Sales
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New things have to be learned as you go from early stage to growth stage and the journey is a long one. @gvravishankar talks to #Surge03 #startups about each stage of a company’s growth and how to keep learning and evolving as a founder. #getreadytosurge Thread 👇
1/ In early stage co's it’s all about speed - but when scaling it’s all about becoming efficient. Don’t attempt to run a marathon the same way you’d attempt a sprint. To endure and be a long-term business, you have to make the shift and go from speed to efficiency.
2/ The only thing you should be thinking about is sustainably scaling your economics long-term. Not – how do I get to series A,B,C. Do you have PMF and at a sustainable economic level?
Read 6 tweets
Startups and movies have more in common than we might think, says @buckhouse. Here are some nuggets from @sequoia’s in-house guru of storytelling and design. #surge03 #getreadytosurge Thread.
1/ Make a product like you’re making a movie and think of your user personas as characters in that movie. The only thing that matters in film is the story. And great stories start with great characters. #surge03 #getreadytosurge
2/ You need to take customers from where they are in their life as a person and help them become the person they want to be. If you can do that, then they will do anything to get your software, your technology or your product into the hands of the rest of their company. #surge03
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1/6 Amazing to see @qoalaid surge so quickly! The # of policies sold per month have grown 15x in the last six months -- shows that #TheTimeisNow for #InsurTech in Indonesia and #ASEAN.
2/6 In many emerging markets, FinTech evolution starts with payments, then moves to lending, then to insurance and wealth management. We’re clearly at the inflection point: 80% of @qoalaid customers never purchased insurance before!
3/6 @qoalaid founder @harshet is leveraging tech to create better experience. Claims on flights booked on OTA partner PegiPegi, for eg, are paid after a 45 min flight delay (others only cover 4 hr + delays) & a Qoala chatbot pays that in seconds vs the 14 day industry standard.
Read 6 tweets

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