Discover and read the best of Twitter Threads about #GoogleAds

Most recents (17)

Automate your #GoogleAds budget pacing for FREE.

To get started, you’ll need:

🖥️ Your #GoogleAds account
📄 #GoogleSheets
➕ The #GoogleAds Add-on for #GoogleSheets
💸 Campaign budgets
📅 Campaign end dates

Here’s what you need to do...🧵👇
Using the Google Ads Add-on, create a report that pulls cost data per campaign, per account, for the current month.

Set it to automatically refresh daily.
Columns you need from the Add-on report:

- Customer ID
- Account
- Campaign
- Campaign ID
- Cost.

You'll need to manually add new columns at the end:

- Budget
- Budget Type
- Today’s Date
- End Date
- Total Campaign Budget
- Action
Read 12 tweets
CROONICLE: Freelance Web Developer Guide on Web Development croonicle.com/2021/10/web-de… #webdeveloper
CROONICLE: Video Marketing the Rising Popularity croonicle.com/2021/10/video-… #VideoMarketing
CROONICLE: Promo Video for Business croonicle.com/2021/10/sales-… #VideoMarketing
Read 35 tweets
Hey @GoogleAds ... do you want to sort out your staff?

Calling because ads have been suspended,
person refuses to put me through to a manager,
lies saying I've used a profanity,
refuses to give me their reference number,
refuses to give me a call reference number.

#GoogleAds
Case ID 0-2324000032475

Please - review the call.
Tell me what the "Profane" word was.
When you can't - pull that member of staff!
Shocking,
2nd call ... manager callback is booked.

Amazing!

(Why do call centre staff insist on lying/fobbing people off?)
Read 4 tweets
.

<ADULT>

On the off chance - anyone dealing with adult-content G-Ads?
If so - are your client ads still running - or have they been restricted?

As of early this morning - G seem to be kicking adult ads - no note of policy changes or anything :(

#GoogleAds #PPC #Adult
Okay ... so on a call!
Connected, verified (why is that not automated?),
now on hold (1 min so far).

Are we taking bets on how long it takes me to start swearing due to constantly repeating myself?
After the 3rd repeat,
asked for a manager.

Someone is about to have a very bad day :(
Read 4 tweets
I asked for 150 likes and 50 retweets. You guys gave me 286 likes and 77 retweets. Let me blow your mind on how easy it actually is to run a Google Ads agency that brings the most important thing in the agency business - results for your clients.

THREAD 🧵 (1/19)
In order to run a Google Ads #agency we need a few things:

- A niche
- A vertical
- An acquisition strategy
- Knowing how to set up a #GoogleAds campaign for your client which brings results sustainably.

(2/19)
Since I want to make this thread as bulletproof as possible, let me give you a foolproof way on how to make this work for you - even WITHOUT any previous knowledge.

(3/19)
Read 19 tweets
Hace un par de semanas pudimos asistir a la edición #LeadGen EMEA Livestream 2021 por parte de @GoogleAds

El contenido giró entorno a la medición, cualificación y automatización de la captación de leads.

Hoy os quiero compartir mi particular resumen.

¡Dentro hilo!

👇👇
A modo de esquema, nos plantean cuáles son los 3 "ingredientes" para escalar la captación de leads sin renunciar a la calidad:

1⃣ Definir valores a cada paso
2⃣ Importar 1st party data a #GoogleAds
3⃣ Activar smart bidding
1⃣ Definir valores de conversión offline

La principal dificultad está en definir el embudo y saber qué valor tiene cada paso.

Debemos identificar los distintos estados del lead y, en base a los ratios de conversión de un estado a otro, dar el valor proporcional al LTV.
Read 25 tweets
Una vez masticado y digerido el evento #GoogleLivestream de 2021, paso a contaros las novedades, recordatorios y best practices.

Como siempre, a modo de hilo en esta nuestra red social.

Las 2 palabras más repetidas en todo el evento fueron:

🤫Privacidad

🤖Automatización

👇👇
Vamos primero con las novedades.
Empezamos con 2 novedades en Search:

1⃣ Personalizador de anuncios para Anuncios Adaptables de Búsqueda (RSA)
Muy útil si hacéis #Hagakure

support.google.com/google-ads/ans…

2⃣ Sale de beta la extensión de imagen
support.google.com/google-ads/ans…

#GoogleAds #ppc
Dieron bastante protagonismo a la integración con #Shopify.

3⃣ #ShopPay como medio de pago en Shopping #BuyOnGoogle

4⃣ Anuncian para este año nuevas integraciones con #Woocommerce #GoDaddy y #Square.

#GoogleAds #ppc
Read 21 tweets
Google Ads Audits - A 🧵

Join me as I audit an ads account.

Disclaimer: There are so many ways to do this. Mine is not the only way. Nor is it necessarily the best way.

#ppcchat #googleads #marketingtwitter
Second disclaimer: There is a distinct difference between best practices and simply different ways of doing things. I try to find reasoning behind choices. The client may have requested things, etc. So I'm never harsh with my report. There's lots of unknowns.
Set a date range you keep consistent the whole time and fix your columns. This particular account has only been live since April so I'm using up until May 30th.

I also fix my columns: impr, clicks, ctr, avg cpc, cost, conv, conv rate, S-IS metrics, analytics metrics.
Read 19 tweets
YouTube is now a revenue powerhouse, with an annual revenue exceeding $7bn.

The company witnessed a 46% YoY growth in revenues in Q4FY2020, ending the losses stymied on account of the pandemic.

[1/3]
Ad revenue is certainly an interesting issue from a financial and policy standpoint. Read in detail about how national governments have toughened their stance on allowing Big Tech companies to continue in their unrestricted pursuit of ad revenues recently.

[2/3]
Read 3 tweets
Hari ini, saya akan berbagi sedikit tentang proses pembuatan strategi #DigitalMarketing, baik untuk #brand/corporate maupun untuk #politik. Semoga bermanfaat. Sila komen atau DM jika Anda tertarik.

A thread - part 1. Image
Kita mulai dengan memahami apa itu #DigitalMarketing?

Adalah metode #marketing (pemasaran) dengan memanfaatkan #internet dan teknologi digital berbasis online guna mempromosikan produk, layanan atau tokoh tertentu sebagai #brand.

A thread - part 2. Image
Lalu, mengapa perlu #DigitalMarketing?

Beberapa alasan:
* Biaya lebih ekonomis dibanding marketing tradisional.
* Akses ke audience lebih luas.
* Jangkauan lebih personal, e.g. via #mobile.
* Tracking jelas terkait hasil.
* Trend kontemporer & masa depan.

A thread - part 2. Image
Read 15 tweets
Si el mes pasado hice un hilo resumen de los efectos de #iOS14 en #FacebookAds, en esta ocasión le toca a #GoogleAds.

Aunque Google no ha puesto el grito en el cielo como Facebook, guardan ciertas similitudes en las medidas a tomar.

Dentro hilo
👇👇 Image
Los 3 puntos clave:

👎 App Tracking & Transparency (ATT), se pedirá permiso explícito por cada app para usar sus datos.

🔍El usuario podrá ver más detalles sobre el uso que hacen de sus datos

⛔️ El ITP de #Safari, se extenderá a todos los navegadores en #iOS14 Image
¿En qué afecta a #GoogleAds y, por tanto, a los anunciantes?

Básicamente, en una menor capacidad de medición de resultados y de cualificar la segmentación, 2 factores críticos para #smartbidding.

Se estiman caídas del 30% al 70%.

Especial atención al #remarketing. Image
Read 8 tweets
Viendo todo el revuelo que ha provocado la actualización de #iOS14 en #FacebookAds, hoy os traigo este hilo con el recopilatorio de qué consecuencias va a tener esta actualización para los anunciantes, y qué opciones tenemos.

Aquí va mi particular regalo de #ReyesMagos
👇👇 Image
Lo primero: ¿qué c**** ha pasado?

Para la versión #iOS14 de #iPhone,
@Apple ha introducido el protocolo de medición "App Tracking Transparency" con serias restricciones de privacidad.

developer.apple.com/documentation/…

👇👇 Image
Lo que afecta a #FacebookAds es la clase #SKAdNetwork:

📲 Deberá mostrar un mensaje preguntando si aceptas el seguimiento. Se prevé que haya bastantes rechazos.

🧲Aunque acepte, hay varias restricciones (seguid leyendo)

⏱️Ventana de atribución propia

developer.apple.com/documentation/… Image
Read 17 tweets
🚀🚀 Google Ads (#AdWords) Danışmanlık Hizmeti:

* Anahtar kelimelerde devamlı #1. Sıra,
* Kalite puanını yükseltme,
* TBM (tıklama başı maliyeti) düşürme,
* Sahte tıklamalara karşı korunma,

seokaos.com/adwords-danism… Google Ads (AdWords) Hizmet...
@GoogleAds #adwords #googleadwords #ads
Turkish Digital Marketing Agency Seokaos - Istanbul, Turkey!
#googleads #reklam #dijitalpazarlama
@remindmetweets in 2 days
Read 6 tweets
The 7 Bad Habits Of Highly Inefficient Google Ads Advertisers...

(click thread to read or 👉bit.ly/2PdxUBU)

#googleads #PPC Image
1/ Ignoring The Fundamentals

You put in $1, it gives it back to you many times over. If it doesn't, there's a problem. A lot of times, we fail to even get the data, which leads to #2... bit.ly/2PdxUBU Image
2/ Not Tracking Enough Nor Well Enough

I can’t count the number of times I was handed a Google Ads account in which conversion tracking wasn’t set up at all, or set up incorrectly, making it hard to have clear objectives, leading to #3... bit.ly/2PdxUBU Image
Read 9 tweets
FREE FROM ME!
OFFER ENDS IN 4 DAYS!

Do you wish to lead customers from Instagram to chat with you directly on whatsapp or to any of your product page? I can help you create one unique link, embedded to your instagram profile, that can perform that function.
Interested? Slide to my DM or contact me: wasiuowolabi@cosmotelle.com

Your growth is my worth😉
instagram.com/p/B547nVVpC5L/…
Read 3 tweets
Google'i otsingutes olevad reklaamid on jätkuvalt pahavara ja pettuste allikas. Näita guugeldades ülimat hoolikust isegi usaldusväärse tarkvara ja teenuste puhul. #phishing #googleads #googleadwords #scam

Näide meie oma rahvusliku uhkuse "Skype" otsingust: /1
Eesti meedias kirjutas Forte toimetaja juba mai alguses, kuidas ta ise 10 eurot kahju sai + kahtlase faili: forte.delfi.ee/news/tarkvara/… Kommentaatorid võivad parastada, et küll on rumal inimene, aga minu poolt suur kiitus: enda ämbrite avaldamine võib ära hoida x järgmist ohvrit. /2
Too mai alguse õngitsusleht on nüüd Google'i filtrisse kinni jäänud, seda külastades saad suure punase hoiatuse. /3
Read 10 tweets
I was in studying my #Googleads #Analytics when her call came in. I picked, we exchanged pleasantries and she went straight to the point.

Lordbabajay, how does one create buyer persona?She had a marketing strategy plan to create and the persona mapping was giving her headache.
First, I calmed her nerve and get her some quick guide.

A buyer persona is actually a fictitious document and a projection of who your ideal customer is.

Here are some pointers:

Demographics: Sex, age, location, education and possible income range.
Background: This is based on brief. So an SME brief would have a buyer persona background of CEO, entrepreneur,

Goal: Passion points and aspirations of your TA.

Challenges: Your TA's pain point and why you're handling the brief.
Read 6 tweets

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