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#Hubspot...
#HUBS pioneered new form of mktg designed to adapt to how modern consumers shop. Inbound marketing has become cost-effective alternative to traditional outbound mktg method.
Can they compete in enterprise?
#Hubspot...
#HUBS pioneered new form of mktg designed to adapt to how modern consumers shop. Inbound marketing has become cost-effective alternative to traditional outbound mktg method.
Can they compete in enterprise?
As fellow graduate students at MIT in 2004, Hubspot co-founders Brian Halligan and Dharmesh Shah noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they'd gotten really, good at ignoring them.
With this insight co-founders created transformative way to market called "inbound", people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped. Inbound marketing empowers co's to stop interrupting their customers and start helping them.
