Discover and read the best of Twitter Threads about #HawthorneEffect

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One phenomenon that can affect clinical trials is the #HawthorneEffect. This is when purely being involved in a trial can improve performance. 1/9
#MethodologyMonday
The #HawthorneEffect was named after a famous set of experiments at the Hawthorne Western Electric plant, Illinois in the 1920/30s. 2/9
In one experiment lighting levels were repeatedly changed & with each change, productivity increased .. even when reverting to poorer lighting. This was attributed to workers knowing their work was being observed. Productivity returned to normal after the experiments ended 3/9
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