Discover and read the best of Twitter Threads about #HennyDerby
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Shoutout to the league for promoting a derby created by the supporters, for the supporters, and showcases the black soccer community's influence on the game! Something that is easily recognizable but rarely discussed! #USL #HennyDerby
uslleagueone.com/news_article/s…
uslleagueone.com/news_article/s…
Folks have asked me why Henny is a staple in the black community, so quick facts
Black people were introduced to cognac in France during WWII, being celebrated for their heroism when they weren't in their own country...
Black people were introduced to cognac in France during WWII, being celebrated for their heroism when they weren't in their own country...
The year World War II ended, Ebony magazine was created. Hennessy advertised in Ebony and Jet magazine and created brand loyalty, as one of the few spirits and brands in general who advertised and targeted the black community during this time...
So a Richmond & Forward supporter starts the #Hennyderby organically without the club. Make the trophy, content, & everything else without the club, & now the club creates a campaign with merch to monitize off of it without including Richmond or the guy who actually started it??
I know some of the proceeds go to local black organizations but why isn’t that in ANY of the messaging? Why was the person who literally started this whole thing, not involved in the campaign or even knew about any of it at all? And then folks subtweet him for reacting to it?
Of course folks wanna go to bat for their team cause they share a personal connection with them, but that should make you wanna make sure they do the right thing even more, instead of defending & subbing. But I’m just “jealous” a “hater” & everything else their staff called me.
