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When you know copywriting, you have a license to print money.
But to learn this skill, there are countless resources, and it's easy to feel lost, confused, and overwhelmed.
Here's a curated collection of 11 threads to start with copywriting 👇
But to learn this skill, there are countless resources, and it's easy to feel lost, confused, and overwhelmed.
Here's a curated collection of 11 threads to start with copywriting 👇
1] Gary Halbert's 5-step copywriting course:
2] How to improve your copywriting skills fast:
If you want to persuade people online...
It's not enough to know marketing strategies & tactics.
You need to understand how the mind of your audience works.
Sounds hard?
OK.
These 10 mental shortcuts to persuasion will make your life easier.
Thread
It's not enough to know marketing strategies & tactics.
You need to understand how the mind of your audience works.
Sounds hard?
OK.
These 10 mental shortcuts to persuasion will make your life easier.
Thread
1. Risk compensation
People are more willing to take action in the presence of elements that make them feel safe.
One example of this mental shortcut?
Money-back guarantees.
People are more willing to take action in the presence of elements that make them feel safe.
One example of this mental shortcut?
Money-back guarantees.
2. Salience
People will pay attention to those things that stand out.
How to make your message stand out?
Make your copy emotionally appealing.
- Agitate their pains.
- Promise a solution to their problems.
People will pay attention to those things that stand out.
How to make your message stand out?
Make your copy emotionally appealing.
- Agitate their pains.
- Promise a solution to their problems.
Gary Halbert was a legendary copywriter.
He was so good just one of his letters grossed over $140,000,000
Most people think he didn’t create a copywriting course.
But they are wrong.
Here is Gary Halbert's 5-step copywriting course.
Thread
He was so good just one of his letters grossed over $140,000,000
Most people think he didn’t create a copywriting course.
But they are wrong.
Here is Gary Halbert's 5-step copywriting course.
Thread
In April 1987, Gary Halbert wrote to his newsletter subscribers...
A detailed five-step process you can follow to:
- Learn copywriting from scratch
- Improve your persuasive chops
Let's get started 👇
A detailed five-step process you can follow to:
- Learn copywriting from scratch
- Improve your persuasive chops
Let's get started 👇
What do you need to complete this course?
According to Halbert, you need:
- A modicum talent
- Ability to follow directions
- Appetite for VERY HARD work
Note: isn’t that hard, so let’s go.
According to Halbert, you need:
- A modicum talent
- Ability to follow directions
- Appetite for VERY HARD work
Note: isn’t that hard, so let’s go.
Legendary copywriter David Ogilvy said:
“Unless your copy contains a big idea, it will pass like a ship in the night”
But…
What’s a “BIG IDEA”?
And how do you “find” one?
Thread
“Unless your copy contains a big idea, it will pass like a ship in the night”
But…
What’s a “BIG IDEA”?
And how do you “find” one?
Thread
âš Crucial Information âš
In this thread, you’ll learn how to generate "big ideas" like the pros.
But besides that…
You'll discover something about big ideas that most ignore.
Let’s get started 👇
In this thread, you’ll learn how to generate "big ideas" like the pros.
But besides that…
You'll discover something about big ideas that most ignore.
Let’s get started 👇
So, what’s a big idea?
The definition of “big idea” varies.
For some, a “big idea” is:
A life-altering event that creates a great opportunity that the prospect can benefit from.
For others…
The definition of “big idea” varies.
For some, a “big idea” is:
A life-altering event that creates a great opportunity that the prospect can benefit from.
For others…
Research shows your kids should be playing outside as much as possible. And so should you!
Today, why not learn more about how excellent creation appreciation is for your family's health & well-being?
🌲🪺
🧵#HyperThread
Today, why not learn more about how excellent creation appreciation is for your family's health & well-being?
🌲🪺
🧵#HyperThread
"Encountering birds in everyday life is associated with better mental well-being... The study found that people were more likely to feel confident, relaxed, happy, connected to other people, and energetic..."
psypost.org/2022/11/encoun…
psypost.org/2022/11/encoun…
"Results show that an increase in the number of days spent outside was associated with decreases in depressive and anxiety symptoms and an increase in life satisfaction."
nature.com/articles/s4159…
nature.com/articles/s4159…
9 copywriting lessons from 9 copywriting legends
1. Claude Hopkins:
“Don't boast.
Don't try to show off.
Do just what you think a good salesman should do with a half-sold person before him”
“Don't boast.
Don't try to show off.
Do just what you think a good salesman should do with a half-sold person before him”
2. Eugene M. Schwartz
"The copywriter does not create the desire of millions of women all over America to lose weight…
But he can channel that desire onto a particular product and make its owner a millionaire."
"The copywriter does not create the desire of millions of women all over America to lose weight…
But he can channel that desire onto a particular product and make its owner a millionaire."
Write a notice of apology + a plan to start making amends for what scared adults did to children. The kids were not being "adaptable"; they were forced to stand down, become anxious, depressed, socially isolated & lose therapy services. The academic losses are the smallest issue.
I can't even begin to say how weird & messed up this distortion of reality is. There's something seriously wrong with the author of this piece.
Not a single child chose to have playgrounds closed off with police tape or their therapy services shuttered.
🧵#Hyperthread
Not a single child chose to have playgrounds closed off with police tape or their therapy services shuttered.
🧵#Hyperthread
They did not choose to be anxiety ridden. They didn't choose to be hungry. They didn't choose to lose physical contact with family members and friends.
Power hungry adults shutdown their lives and tried to keep that power for as long as possible.
Power hungry adults shutdown their lives and tried to keep that power for as long as possible.
It's frustrating. The old guard RINOS & CINOS are losing on purpose while the Left is self-destructive. Meanwhile, they run the education system...
🧵#Hyperthread
🧵#Hyperthread
...& not enough parents are getting it through their skills that they can't let these "experts" raise their children from birth (6 weeks old) & expect their kids to be okay.
I mean, how many public confessions does @libsoftiktok have to post before people stop putting the kids on the bus?
And that's a bigger issue within the Right. They don't like to think they're lazy but they ARE, just in a different way than the Left.
And that's a bigger issue within the Right. They don't like to think they're lazy but they ARE, just in a different way than the Left.
17 life lessons you must teach to your son.
A thread.
A thread.
1. When entrusted with a secret, keep it.
2. Hold your heroes to a higher standard.
3. Return a borrowed car with a full tank of gas.
2. Hold your heroes to a higher standard.
3. Return a borrowed car with a full tank of gas.
4. Play with passion or don’t play at all…
5. When shaking hands, grip firmly and look them in the eye.
6. If you need music on the beach, you’re missing the point.
5. When shaking hands, grip firmly and look them in the eye.
6. If you need music on the beach, you’re missing the point.
If you are unhappy, read this:
When you attach your happiness to external factors, such as status, money, luxury,
you give them power over you.
you give them power over you.
you allow these external factors to influence your happiness,
to control your happiness.
You are unhappy because you give value to things outside of your control.
to control your happiness.
You are unhappy because you give value to things outside of your control.
If you have an introvert friends, read this:
1. Respect their need for privacy and to spend time on their own.
2. Be careful, never embarrass them in public.
2. Be careful, never embarrass them in public.
3. When they are in a new situation, allow them to stand back.
4. Don’t demand an answer right away on your request. Allow them to process what you are asking.
4. Don’t demand an answer right away on your request. Allow them to process what you are asking.
Winter sicknesses are here. I've got a cold, my dog has a cold, so here are some natural remedies for common illness symptoms. Personally, I'd rather avoid medications if possible. Not to say there isn't a time & a place, but if I can drink tea instead I will!
🧵#HyperThread
🧵#HyperThread
I am not a doctor. I don't know your health history. I don't know your family's health history. Always do more research before you take any medications or try different remedies.
"It’s become a common occurrence over the last few years as children appear to be engaging in more “disruptive,” violent behaviors, said Nicole Cobb... at Vanderbilt University."
🧵 #Hyperthread
wkrn.com/news/local-new…
🧵 #Hyperthread
wkrn.com/news/local-new…
"It’s behaviors like a first grader flipping over desks or a kindergartner threatening his teacher’s life that Cobb said have become concerning, and it’s happening more and more. Cobb said it is particularly unusual to see elementary school-aged children engaging in..."
"Every report investigated this year has been deemed “non-credible.” Whether the statement was made “jokingly” or with intent to do harm, if investigators can prove that a student made the post or comment, Moore said they will be charged with a felony."
Articles about things going wrong in the school/childcare system lately.
If you must use outsourced childcare, make sure you know the risks & what to look for.
carlsonattorneys.com/news-and-updat…
🧵#HyperThread
If you must use outsourced childcare, make sure you know the risks & what to look for.
carlsonattorneys.com/news-and-updat…
🧵#HyperThread
"Standardized Testing and the Destruction of Education"
More testing, less interesting. Our school system is setting students up for long-term failure.
psychologytoday.com/us/blog/freedo…
🧵#HyperThread
More testing, less interesting. Our school system is setting students up for long-term failure.
psychologytoday.com/us/blog/freedo…
🧵#HyperThread
Most of us know the feeling of hating going to school. For me, that started in 2nd grade with spelling test anxiety. I was convinced I was never going to learn to read or write. A string of infections & a tonsillectomy made it even harder for me to keep up!
The system had nothing in place for me or my brother, for whom they missed dyslexia. I learned to read on my own time, in my own way. School, in fact, held me back. My brother as well, who ultimately learned to read through video games.
One of the greatest copywriters of all the time
Gary Halbert
Wrote sales letters that generated millions
He wrote every piece of copy following a 7-step sequence...
Here is his exact sequence, so you can steal it and profit 👇
Thread
Gary Halbert
Wrote sales letters that generated millions
He wrote every piece of copy following a 7-step sequence...
Here is his exact sequence, so you can steal it and profit 👇
Thread
Step 1: Say Something That Gets Attention
Hook your reader to read your copy.
Make it simple:
Make an indirect promise related to your audience’s pain point.
“How-to” headlines are great for this.
Hook your reader to read your copy.
Make it simple:
Make an indirect promise related to your audience’s pain point.
“How-to” headlines are great for this.
Step 2: Tell Them Why They Should Be Interested:
It's not enough to get attention.
Funny videos of cats get attention too.
But it's important to turn that attention into interest.
How do you get your audience interested?
Expand on your headline and make a specific promise.
It's not enough to get attention.
Funny videos of cats get attention too.
But it's important to turn that attention into interest.
How do you get your audience interested?
Expand on your headline and make a specific promise.
Are you getting the most out of your to-do list?
If not then here are 5 secrets for making a to-do list that works for you.
If not then here are 5 secrets for making a to-do list that works for you.
Write Tasks, Not Goals:
Let's say your goal is to learn web development, then your task will be like learning programming language for 30-minutes.
Goals give you direction, but tasks are what actually move you towards your goals.
Let's say your goal is to learn web development, then your task will be like learning programming language for 30-minutes.
Goals give you direction, but tasks are what actually move you towards your goals.
Verb First To-Do Item:
Starting your to-dos with a verb will help you know exactly what each to-do is about.
This makes your task actionable and clear.
Starting your to-dos with a verb will help you know exactly what each to-do is about.
This makes your task actionable and clear.
If you want to write compelling words, then save this thread.
Here are 3 timeless persuasive devices to convince people with everything you write.
Here are 3 timeless persuasive devices to convince people with everything you write.
Before, something important:
As you may know…
Writers always want to discover the big NEW persuasion technique.
But the thing is…
The most effective persuasion strategies were invented a long time ago.
In fact…
As you may know…
Writers always want to discover the big NEW persuasion technique.
But the thing is…
The most effective persuasion strategies were invented a long time ago.
In fact…
Most of the newer things are… at least inspired… by these three powerful persuasive devices.
A curious fact:
A curious fact:
This is how you are going to earn $10k per month.
And this is the fastest and simplest way. But it's not easy. Most people stop at 3.
A thread.
And this is the fastest and simplest way. But it's not easy. Most people stop at 3.
A thread.
1. Pick a high-income skill
Pick any of the following high-income skills and master it.
- Copywriting
- Web Designing
- Email marketing
- High-ticket closing
- Social media marketing
- High-performance coaching
Pick any of the following high-income skills and master it.
- Copywriting
- Web Designing
- Email marketing
- High-ticket closing
- Social media marketing
- High-performance coaching
2. Consume knowledge
Study ALL FREE materials available online.
Read books, watch YouTube videos, join professional groups on social networks, and join sub-reddits.
Use weekends to consume all the knowledge that's out there.
Study ALL FREE materials available online.
Read books, watch YouTube videos, join professional groups on social networks, and join sub-reddits.
Use weekends to consume all the knowledge that's out there.
To be a great solopreneur the most critical skill is:
Focus.
Staying focused for long periods could be hard.
But these 9 resources will give you legendary levels of focus 👇
Focus.
Staying focused for long periods could be hard.
But these 9 resources will give you legendary levels of focus 👇
1/ Forest
If your phone is one of your biggest sources of distraction...
(It is).
Then you need to install Forest.
It helps you stay away from your phone screen in a fun way.
Best part?
It works.
@forestapp_cc
If your phone is one of your biggest sources of distraction...
(It is).
Then you need to install Forest.
It helps you stay away from your phone screen in a fun way.
Best part?
It works.
@forestapp_cc
@forestapp_cc 2/ Cold Turkey
This little tool helps you to block all these distracting websites.
It’s easy to use and gives you lots of options to keep you focused while working online.
@getcoldturkey
This little tool helps you to block all these distracting websites.
It’s easy to use and gives you lots of options to keep you focused while working online.
@getcoldturkey
If you are on Twitter for affiliate marketing,
Read this.
Read this.
First, what is affiliate marketing?
Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale.
— Neil Patel
Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale.
— Neil Patel
When someone clicks your affiliate links & buys through your link, you will earn a commission.
Therefore, your goal is to maximize the number of clicks you want on your affiliate links.
More clicks > more sales > more commission
We will see how to maximize link clicks later on
Therefore, your goal is to maximize the number of clicks you want on your affiliate links.
More clicks > more sales > more commission
We will see how to maximize link clicks later on
I'm a copywriter.
I couldn't use MS Paint if my life depended on it.
But I've worked with the best designers.
Together we have created sales pages that have earned hundreds of thousands.
Here are their most profitable secrets 👇
I couldn't use MS Paint if my life depended on it.
But I've worked with the best designers.
Together we have created sales pages that have earned hundreds of thousands.
Here are their most profitable secrets 👇
1/ Copy leads design BUT...
Design leads the reader’s eye.
Use graphics elements to make your prospect read your copy.
That's the 1st mission of design ⬇
Design leads the reader’s eye.
Use graphics elements to make your prospect read your copy.
That's the 1st mission of design ⬇
2/ Avoid ugly & sloppy stuff
To quote @joserosado
“Your prospect won’t congratulate you for your fancy design, but they will complain if things are ugly.
Avoid:
❌ Non-aligned elements
❌ Low-quality pictures
❌ Ugly stuff"
To quote @joserosado
“Your prospect won’t congratulate you for your fancy design, but they will complain if things are ugly.
Avoid:
❌ Non-aligned elements
❌ Low-quality pictures
❌ Ugly stuff"
7 uncomfortable truths you need to accept before it's too late.
A thread.
A thread.
1. You should either have a supportive partner or no partner at all. here is no third option.
2. If someone can't tell you their flaws, they have a dangerous lack of awareness.
