Discover and read the best of Twitter Threads about #IBFT

Most recents (2)

1/ Launch check list.

Just wanted to take a minute to thank everyone.

Thank you for getting word out & for your preorders for #FounderPuzzles

We crossed our first big milestone yesterday. 105 orders

A thread on the path for that journey, if you plan to follow it one day.
2/ Book launch check list.

Nov 2019 is when we first thought of shipping the book. It had been a work in progress for 4 years.

Prior book launches had taught me the importance of pre-orders.

Step one. Plan to open pre-orders a month before the book will be ready for launch
3/ Enough content to feed you for a month.

Opening up pre-orders isn't enough.

You have to create interest in the book and keep it out there for everyone to see.

Can't be same content shared again and again. Has to be fresh and relevant.

You also have to mix mediums.
Read 18 tweets
1/ An author interested in selling digital books/media, which social platform should you focus on?

What performance metrics should you track? How do you go about measuring them? A thread

@jehan_ara
@sanasaleem
@TheNestiO
@babushka99
@snajmi
@Sameerpeace
#authors #writing
2/ Recently introduced to @dvassallo + @david_perell
Both exceedingly generous and open with their advice and models.

I am based in Pakistan with a #desi network. I wondered if their models would work and scale on the other side of the planet.
3/ For my digital book pre-orders launch campaign this week I designed a simple experiment

Put up a @Bitly link for pre-orders.
Launched organic campaign posts on Facebook, Linkedin and Twitter at the same time.
Collated results at the end of 4 days.

Here is what I learnt
Read 16 tweets

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