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Its #IPThursday again good people. I know it came late, sorry for the wait! This week I decided to continue with the Cola Wars, so think of this as part 2 of Coke V Pepsi. This week, the question is whether you can have a trade mark in the shape of a bottle. 
Lets start with a quick recap from last week shall we? Coca-cola had established itself as the leading soft drink manufacturer in the world.
Despite their success and dominance over the 19th century, Coke began to face competition from Pepsi over the decades. Leading to the Cola Wars. Pepsi Cola grew in popularity through intensive marketing, while at the same time Coke grew to become a truly global brand.
