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Want to learn how the brain works, why humans value what we value, and how to persuade value based decisions?

Here’s your reading list:
Thinking Fast and Slow
Predictably Irrational
Nudge
Influence
Pre-suasion
Misbehaving
The Undoing Project
The Persuasion Code

/1
Barking Up the Wrong Tree
Brainfluence
Alchemy
7 Secrets of Persuasion
Invisible Influence
What Your Customer Wants and…Can’t Tell You
Thinking In Bets
Friction
The Upside to Irrationality
Dollars and Sense
Payoff
Yes
Contagious

/2
This is a crash course in behavioral economics, basically. It helps readers identify how WE are persuaded as well as how to persuade.

This is intimately connected with what we value and why we make the value based decisions we do.

/3
Read 5 tweets
Up, out and ready for #CPHVA19. There will be tweets. Join in. It’ll be fun! @Unite_CPHVA @UniteinHealth
The calm before the storm. At least it’s dry in here. We’ve got definite Yorkshire drizzle this morning in Harrogate @Unite_CPHVA #CPHVA19
The doors aren’t open yet but we’re busy getting ready for #CPHVA19 delegates. Lots of opportunities to catch up with old friends and new over the next two days @Unite_CPHVA @saffie @UniteinHealth
Read 90 tweets

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