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After five years as a copywriter at the beginning of my #advertising career, I switched to planning, thanks mostly to some classes I took at UW-Madison in anthropology, sociology and psychology, after which I realized that you can actually be paid for people watching. 1/
My favorite site for people watching on a regular basis is the Delhi Metro that I ride as much as I can for my work commute. I’ve had fun people watching all over the world, but one place that gave me some good guiding principles for the activity was Maastricht. 2/
Located in a southwest corner of the Netherlands and abutting Belgium and Germany, this university town has a lot of charming nooks and corners. It also underscores a few characteristically Dutch traits while providing a great vantage point for people watching. 3/
The Interwebs of Amritsar: A Sales Masterclass
The story starts with Kartar di Hatti. It is in lane opozit to Rmaada hotel. Ask anyone. It is world famous in Amritsar. Rmaada hotel and Kartar di Hatti both. 1/
The story starts with Kartar di Hatti. It is in lane opozit to Rmaada hotel. Ask anyone. It is world famous in Amritsar. Rmaada hotel and Kartar di Hatti both. 1/
In Rmaada, you'll find golden and silver and platinum upholstered sofas. You can't miss them. In lane opozit, you'll find lots of shops selling juttis and phulkari dupattas. But there is only one Kartar di Hatti. 2/
For ten rupees, you can even get a rickshaw to take you from Rmaada hotel to Kartar di Hatti. Even though the distance is barely a couple of hundred metres. If you've had a breakfast of chhole bhature at the hotel, you might say yes to the rickshaw. 3/
Ethnographic research gives you some of the best stories.
About 11 years ago, for over a month, I hung out on college campuses across Delhi. I learnt about K-Nags, g-jams. And c-bats. (Nobody publicly admits to calling them that, but the name hangs around like a bat at dusk. (1)
About 11 years ago, for over a month, I hung out on college campuses across Delhi. I learnt about K-Nags, g-jams. And c-bats. (Nobody publicly admits to calling them that, but the name hangs around like a bat at dusk. (1)
Technically, my project involved understanding the music sensibilities of the young people of the day. What I actually did was make friends with college kids, haunt their canteens and hangouts with them, using the six degrees of separation strategy to talk to more people. (2)
I'd been in Delhi for just over a year then so it was a fantastic initiation into the city in many ways. I learnt of its ways and backways. I discovered you can find the best cheese chili fries across from Venky’s on South Campus in a shop that you only know if you know. (3)
