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I just completed my talk on Intent-based Keyword Research - the methods, the complexities for international keyword research, and how to adapt per industry at #IntSS
Here is a 🧵 below of the main insights I shared, a blog post, and my slides ⬇️
Here is a 🧵 below of the main insights I shared, a blog post, and my slides ⬇️
Search intent is everywhere these days.
@semrush released a Search intent categorization feature, which provides each keyword with a label, letting you know what supposed intent the user typing this has.
But how about if you don't have access to their tool?
@semrush released a Search intent categorization feature, which provides each keyword with a label, letting you know what supposed intent the user typing this has.
But how about if you don't have access to their tool?
Or what would you do if you are building a bigger data set with multiple data sources, then you’d need a rule-based system for classifying intent or build a custom classification model for intent.
