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@Heinonmatti @NHankonen It seems roughly right, but I'd nuance it by emphasizing that this is not about proof; it's more like an underlying ('meta' if you will) belief in progress: that changes and adjustments in theory are generally towards truth/reality, not random or systematically away from it.
@Heinonmatti @NHankonen It's not about proving that there's some truth to what I say. It about arguing that the method I use to determine waht I hold as truth (and say) is bound ('proven') to lead to truth eventually. Which is more than anybody else ('non-scientists') can reasonably claim, I think.
@Heinonmatti @NHankonen It's kind of like: "there's little hope, but I'm your best bet".

I think the ABCD touches on the 'joints' of why this is a valid argument quite well, because it's "a-theoretical" (like e.g. Intervention Mapping): it's a more generic ('meta, if you will) framework. So it may >
Read 32 tweets
@Heinonmatti What is 'it', here? Behavior Change (BC)? Well, I believe BC _can_ work - if you follow IM rigour, and then some.

But, the 'flavour' of exercising BC that has any chance of working is too complicated to ever be sellable.

What is sold (well), therefore, is the 'tricks' approach.
@Heinonmatti Nudging are an excellent example of this. The idea that you can have a list of BCTs that can be used to change behavior, is a more sophisticated version (you know where I stand in this respect; see e.g. 'as simple as possible').
@Heinonmatti Effectiveness and "sellability" are mutually exclusive, I think.

Combined with this: efforts at behavior change, in NL at least, are mostly developed by advertising agencies. They never evaluate; they look at e.g. 'impact' instead. So you're never 'exposed'.
Read 9 tweets

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