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When Tata was removed from Tata… 🤯
In 1978 when JRD Tata was the chairman, he was fired from his own company.
A Thread! (1/8) 🧵
#tata #JRDTata #StocksToBuy
In 1978 when JRD Tata was the chairman, he was fired from his own company.
A Thread! (1/8) 🧵
#tata #JRDTata #StocksToBuy
This was around the time when a feud between the Tatas and the government reached its height. It was for Air India (Tata Airlines).
Govt. wanted to nationalize it. JRD didn’t.
(2/8)
Govt. wanted to nationalize it. JRD didn’t.
(2/8)
The govt. went ahead and did it anyway without even consulting JRD.
Since then, khatti mithi nok jhok started between the two.
(3/8)
Since then, khatti mithi nok jhok started between the two.
(3/8)
As @airindiain comes home to family @TataCompanies I was reminded of this brilliant advertising booklet that the airline used to give out to passengers when the world was normal, people could laugh at themselves & unlike today not take offence & outrage at the slightest imagined 
insult or slight. Today these 2 booklets would have led to riots inside parliament & someone like even #JRDTata termed as anti-national, being asked to leave the country, heads would have rolled. But back then we were humans with the ability to laugh at the incongruous not idiots
I share the entire booklets in 2 series. This was called #FoolishlyYours & genius admen/ marketers like #BobbyKooka conceived this. The woke leftlib secular idiots would outrage at the plethora of racism while the equally idiotic right would do so on the insult to nationalism.
A brief history of #AirIndia
1) #JRDTata creates a airline that has 30% market share & had one of the highest best in class reputation globally
2) #Nehru derails it by nationalisation
3) #Morarji kicks out JRD Tata & sending it diving down
4) #RajivGandhi thinks #RatanTata will
1) #JRDTata creates a airline that has 30% market share & had one of the highest best in class reputation globally
2) #Nehru derails it by nationalisation
3) #Morarji kicks out JRD Tata & sending it diving down
4) #RajivGandhi thinks #RatanTata will
avoid crash landing & makes him chairman. Later #AnandMahindra is made chairman. Nothing helps becoz both have no control
5) #UPA/#SoniaGandhi/#PrafulPatel/#MMS decide crash landing inevitable & they encash on it by spending 11 billion $.
6) To soften crash landing they further
5) #UPA/#SoniaGandhi/#PrafulPatel/#MMS decide crash landing inevitable & they encash on it by spending 11 billion $.
6) To soften crash landing they further
merge it with #Indianairlines & #AirIndiaexpress so more employees can share the pain of the crash
7) Airline approaches crash point & #NarendraModi looks for a new pilot without success
8) Modi govt finally bites bullet, jumps out without parachute thus reducing the excess load
7) Airline approaches crash point & #NarendraModi looks for a new pilot without success
8) Modi govt finally bites bullet, jumps out without parachute thus reducing the excess load
