Discover and read the best of Twitter Threads about #Janusfacedcampaigning
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🚨🚨 New working paper 🚨🚨
I examine what @PeoplesMomentum actually did for the @UKLabour during the 2017 Election #Facebook campaign - I develop further the concept of 'satellite campaigning' and originate the idea of 'Janus-faced campaigns' #arxiv 1/
osf.io/preprints/soca…
I examine what @PeoplesMomentum actually did for the @UKLabour during the 2017 Election #Facebook campaign - I develop further the concept of 'satellite campaigning' and originate the idea of 'Janus-faced campaigns' #arxiv 1/
osf.io/preprints/soca…
I find the #2017GE fascinating because it disrupts the targeted ads are everything narrative. Something was in the water and it was visible via Facebook. Since Facebook's audience has changed, but I still feel the case highlights the vitality of organic campaigns/satellites 2/ 
#Methods: Quantitative content analysis of the organic posts sent by the pages one month before election day (excluding election day). I used over 800 variables, only some are in the paper. Others will be used later on. 3/
