Discover and read the best of Twitter Threads about #KOL

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Relationships in Social Media
社交媒体平台上的关系
#KOL #Follower #Fellower #Fans

开始重新思考“关注者”和“被关注者”之间的关系,聊聊我的看法。

1/社交媒体平台
@Twitter @YouTube @Facebook @instagram 等,它的主要人群只有2种:影响者和被影响者。理论上,影响者越多,被影响者越多。 Image
2/不同角色
影响者来源于多个方面:现实威权者;专家;创作者;情绪价值提供等等。被影响者,则是广义上的所有人,也可以根据人群/年龄/职业/地域/兴趣等等细化。

平台提供基础设施和舞台,影响者和被影响者则通过时间和内容获得回报,并且随着数量增加,为平台提供更多营收。

但这个3角关系很脆弱。
3/关系模型
基于此,平台-提供应用服务+收获利润;影响者-提供内容数据+收获影响力;被影响者-提供时间注意力+收获情绪/认知价值。

尽管被影响者和影响者的角色是动态变化的,但是,我们可以看到,被影响者是处于这个关系模型中最底下一环:提供时间/注意力/金钱,但收获的相对有限——“消费者”困境。
Read 11 tweets
🔥2022 YILI #kriptopara #altcoin SEPETİM🔥
#kral
1.#BTC %25

#blockchain %25
2.#ETH
3.#SOL
4.#LUNA
5.#FTM
6.#ATOM

#Metaverse %25
7.#MANA
8.#AXS
9.#STARL
10.#YGG
11.#KOL
12.#CHZ
13.#SAND

#web3 %15
14.#ENJ
15.#ENS
16.#HOT

#Defi %10
17.#AAVE
18.#DYDX
Hayırlı olsun
Açıklama:
- An itibarı ile %50 alım yaptım.
- BTC 30K ya gelirse yüzde 25 daha ekleyeceğim
- Geriye kalan %25 nakit ile daha da düşerse fırsat kollayacağım (Kefen parası:))
- Sepete yeni ekleme veya çıkarma yaparsam duyuracağım.
- Tek fiyattan almayalım. En az 4 kademe olsun
- 2022 yılında çok volatil hareketler bekliyorum. İyi fırsat alımları olacak.
- Buraya koyduğunuz parayı 1 yıl unutun. Çünkü ayı piyasasıda olası.
- Kredi kullanmak, borç almak. ev araba satıp sakın yatırım yapmayın.
- Kaldıraça bulaşmayın
- Sık sık al sat yapmayın
Read 4 tweets
🇪🇺 Key Opinion leaders ⚽

Recently, the failed #EuropeanSuperLeague project set #Twitter on fire.

Between the millions of tweets published on the subject, some voices had a particularly important weight.

Here are the #KOL of European football according to #data:

[THREAD]⤵️
This thread is the continuation of the analysis I shared on the impact of Twitter on the Super League collapse.

The #dataset used is the same: 2.6 million tweets posted by 876,000 unique users in 5 languages (🇬🇧 🇫🇷 🇪🇦 🇮🇹 🇩🇪 )

In my first analysis, I focused on the contents (sentiment analysis, semantic cartographies...), here the goal is to analyze the influential content providers in Europe.
Read 24 tweets
🇪🇺 Leaders d'opinion ⚽

Récemment, le projet avorté #EuropeanSuperLeague a fait s'enflammer #Twitter.

Au cœur des millions de tweets publiés sur le sujet, des voix ont un poids particulièrement important.

Voici les #KOL du foot européen selon la #data :

[THREAD] ⤵️
Ce thread est la suite de l'analyse que j'avais partagé sur l'impact de Twitter dans l'abandon de la Super League.

Le #dataset utilisé est le même : 2,6 millions de tweets postés par 876 000 users uniques dans 5 langues (🇫🇷 🇬🇧 🇪🇦 🇮🇹 🇩🇪 )

Là où dans la première analyse je me consacrais sur les contenus (sentiment analysis, cartographies sémantiques...), ici l'objectif est d'analyser les émetteurs de contenu influents.
Read 25 tweets
@KimKardashian who? Chinese #KOL sells US $300milion of goods in one session on @KuaishouVideos. #Xinba sold 16 million items in 12hrs, setting a new record on #Kuaishou. previous record being $220m by Xinba. @psb_dc @amitTwitr @richardturrin @jasuja scmp.com/tech/big-tech/…
Kuaishou who?
They are a the short video and social media platform.
📹competitor to @BytedanceTalk.
❇️Kuaishou have 770million active monthly users & 250m daily users.
💴Over $60Billion in #ecommerce sales in 2020, a 50% yoy increase. 2/
Kuaishou #stock was up over 200% after #IPO on @HKEXGroup. Marketcap now at $160Billion. @TencentGlobal is one of their major shareholders with #tencent related entities owning over 20% .
Read 4 tweets

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