Discover and read the best of Twitter Threads about #KeepClapping

Most recents (2)

After 4.5 years of leading the @IFRC social media efforts, last week I said goodbye to colleagues & friends. It was a wild ride!

Together we did some work we are proud of.

We used social media in creative ways.

We added value to our members.

We learnt together.

Here's a 👋🏽🧵
When I joined @IFRC, I wanted to:

-Elevate our social media presence
-Position the organization digitally
-Focus on shareable content & formats
-Organise social media trainings & events
-Help colleagues communicate better
-Learn from the best

I believe that worked out well!
I started at @IFRC in October 2018.

Back then the team was considering closing our Facebook page.

I suggested we may give it a try—with truly shareable content.

This image from the @CroixRouge was our 1st post with more than 2k shares in a long time.

Shareability works. A photo of a closet with a batman costume, a French Red Cros
Read 47 tweets
1. The action of #clapforNHS and others is important - it can help to keep our key workers healthy.
I read a tweet today saying that while nice, clapping in this way is pointless and doesn't achieve anything. That is wrong, for a number of reasons.
At a most basic level. . .
2. showing our appreciation for key workers and especially those treating #coronavirus patients can increase their morale. The difference that can make to them personally can be significant. We owe them that. But also it can impact on their enthusiasm; their motivation. . .
3. and that helps everyone else. Feeling enthusiastic and motivated can make the difference between going to work and not - getting out of bed to face another day and not. Our key workers are already motivated, but an extra push can help on bad days.

Beyond that there are . . .
Read 6 tweets

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