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Hello everyone! Today for #learnSEO Iâm going to share a long thread to summarize the important bits from my SMX advanced talk - Using a knowledge of semantic search to improve E-A-T.
I learned so much in creating this talk!
đ
I learned so much in creating this talk!
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Did you know that Google says that âassessing your own content in terms of E-A-T criteria may help it align with signals that Google uses to rank content?â
#learnSEO
#learnSEO
What does E-A-T have to do with semantic search though? Letâs unpack what semantic search is. Itâs search that understands the meaning of words and the connections between them.
#learnSEO
#learnSEO
Q5 Theory time!
What do *you* think Google changed in their algorithms with this update? I have a tinfoil hat available if neededđ.
#LearnSEO
What do *you* think Google changed in their algorithms with this update? I have a tinfoil hat available if neededđ.
#LearnSEO
A5 Google tells us what should focus on in regards to core updates here:
developers.google.com/search/blog/20âŚ
1âŁFocus on content.
2âŁUnderstand how raters assess E-A-T to look for areas to improve.
#LearnSEO
developers.google.com/search/blog/20âŚ
1âŁFocus on content.
2âŁUnderstand how raters assess E-A-T to look for areas to improve.
#LearnSEO
We'll be digging in to the data over the next few weeks and will publish a lot of our thoughts in newsletter:
mariehaynes.com/newsletter
Should have an article out about this update soon as well.
That's it for this week's chat, but keep the replies coming!
#LearnSEO
mariehaynes.com/newsletter
Should have an article out about this update soon as well.
That's it for this week's chat, but keep the replies coming!
#LearnSEO
Q4:
If your traffic or rankings declined following this update, it may not be because of the update! What are some common *other* reasons for losses to be seen?
#LearnSEO
If your traffic or rankings declined following this update, it may not be because of the update! What are some common *other* reasons for losses to be seen?
#LearnSEO
A4 There are lots of possible reasons for traffic/rankings to drop. Ranking changes happen daily. It could just be that a competitor has stepped up their game.
If you made technical changes recently, look to those first.
Funny story:
#LearnSEO
If you made technical changes recently, look to those first.
Funny story:
#LearnSEO
I wrote this a while back when I was doing mostly Google penalty work. Most of it still applies today for traffic drops.
mariehaynes.com/reasons-for-trâŚ
mariehaynes.com/reasons-for-trâŚ
Q1 What does a core update hit look like?
If you feel you have been negatively affected by this update, can you share screenshots of analytics/GSC or even rank tracking data (anonymized) in this thread?
Iâll share some examples from MHC data as well.
#LearnSEO
If you feel you have been negatively affected by this update, can you share screenshots of analytics/GSC or even rank tracking data (anonymized) in this thread?
Iâll share some examples from MHC data as well.
#LearnSEO
A1 @JohnMu said in our recent @buildwithduda talk that when Google runs an update, they âreprocess urls on a website and then apply the new settingsâ. So as Google recrawls your site, you will feel the effects.
1/2
1/2
A1 (cont) Here are some examples of sites impacted by a core update. The drop often starts happening on the announced date (May 25). In some cases it can continue downwards for a long time. We often see the traffic settle at a new level.
#LearnSEO 2/2
#LearnSEO 2/2
Hi everyone and welcome to another #LearnSEO! Google launched a core update last week and I wasnât even on vacationđ
Today weâre going to discuss: How to determine if youâve been impacted by a Google core update.
Today weâre going to discuss: How to determine if youâve been impacted by a Google core update.
Itâs early yet to give our thoughts on what changed with this update. The @mhc_inc team and I are analyzing SERP changes, sites and client data and will be publishing our thoughts (in newsletter and also on the web + some tweets) soon.
Now, for todayâs chatâŚ
#Learn SEO
Now, for todayâs chatâŚ
#Learn SEO
I really would encourage you to contribute! Iâm going to post 5 questions, each its own thread. To join, reply in that thread.
Iâll space them out so we have a question every 10 mins or so.
If you're here, introduce yourself by replying to this thread!
Iâll space them out so we have a question every 10 mins or so.
If you're here, introduce yourself by replying to this thread!
New from @Olaf_Kopp, and very important for all SEOs to read - Entities and E-A-T.
Here's a 𧾠summary.
searchengineland.com/entities-eat-aâŚ
1/20
Here's a 𧾠summary.
searchengineland.com/entities-eat-aâŚ
1/20
Look at all of these innovations!
Hummingbird made semantic search possible - understanding entities & relationships.
Rankbrain, BERT, etc all help Google understand semantics of language.
MUM will take this even further.
Google is organizing content around entities.
2/20
Hummingbird made semantic search possible - understanding entities & relationships.
Rankbrain, BERT, etc all help Google understand semantics of language.
MUM will take this even further.
Google is organizing content around entities.
2/20
The entities associated with your business online create a digital picture of your brand.
Your "brand" is important. When people perceive a brand, they think of its expertise, its authority, its popularity and whether it's trustworthy.
3/20
Your "brand" is important. When people perceive a brand, they think of its expertise, its authority, its popularity and whether it's trustworthy.
3/20
#LearnSEO is going to be different this week. Here's a long thread with my thoughts on
âĄď¸entities
âĄď¸semantic search
âĄď¸E-A-T
âĄď¸content quality
There will be some questions in the thread, but this isnât a typical Q1/A1 chat.
âĄď¸entities
âĄď¸semantic search
âĄď¸E-A-T
âĄď¸content quality
There will be some questions in the thread, but this isnât a typical Q1/A1 chat.
I donât claim to have all the answers here, but want to generate discussion. My opinion is that SEOs who understand semantic search have a big advantage. We should not overlook it!
Iâll end the tweet thread by asking for discussion on how we can practically use semantic SEO to help our clients better.
Q5 While not mentioned in Callumâs article (will be in part 2), itâs worth discussing the product reviews update. The most recent release was March 23. Did you see sites affected? What have you seen?
#learnseo
#learnseo
A5 (cont) We also had some clients with losses. Most were the manufacturer or vendor of a product. They lost positions to content that reviewed multiple products for review queries.
#learnseo
#learnseo
Q4 Have you worked on a site negatively impacted by a core update? What types of improvements did you make? Were you able to recover the site?
#learnseo
#learnseo
A4 While not every site that is negatively impacted by a core update can recover, many can. In some cases improving EAT helps. Google has put a big emphasis on content as well.
Googleâs advice: Focus on Content and E-A-T
#learnseo
Googleâs advice: Focus on Content and E-A-T
#learnseo
This is taken from:
developers.google.com/search/blog/20âŚ
For more on core updates, we put lots of time into creating this resource:
mariehaynes.com/google-core-upâŚ
#learnseo
developers.google.com/search/blog/20âŚ
For more on core updates, we put lots of time into creating this resource:
mariehaynes.com/google-core-upâŚ
#learnseo
Q3 E-A-T is not an algorithm, but assessing your content in terms of what Google has described as E-A-T may help it rank better.
Have you had success in improving E-A-T? What did you do?
#learnSEO
Have you had success in improving E-A-T? What did you do?
#learnSEO
A3 We have had great success in helping sites improve by working on E-A-T: Adding expert authors if appropriate, cultivating good reviews, schema to improve entity understanding, mentions in authoritative places and more.
What we do:
mariehaynes.com/resources/eat/
#learnseo
What we do:
mariehaynes.com/resources/eat/
#learnseo
IME E-A-T related improvements can result in nice increases with core updates. Here are some examples of sites that improved E-A-T and did well.
OK, Q1 for #learnseo!
Have you had sites impacted by Googleâs Penguin algorithm in the past? What happened?
Have you had sites impacted by Googleâs Penguin algorithm in the past? What happened?
A1 Trying to understand Penguin is what propelled my career in SEO. I did not have sites hit, but I helped a lot of sites recover.
Hard to believe Penguin was launched 10 years ago!
#learnseo
Hard to believe Penguin was launched 10 years ago!
#learnseo
A1 (cont) Penguin is now integrated into Googleâs core ranking system and runs in real time. Google says it primarily ignores unnatural links. If a site has too many unnatural links and G canât separate out the unnatural ones, it still can cause a Penguin suppression.
#learnseo
#learnseo
Welcome to another #learnseo chat! Today we are going to be talking about some of the major algorithms that Google uses in search.
I thought it would be fun to do some polls in this one!
We will be discussing @mrcallumscottâs article published this week...
#learnseo
I thought it would be fun to do some polls in this one!
We will be discussing @mrcallumscottâs article published this week...
#learnseo
I'll post a question every 10 mins or so. You can find it by either clicking my profile pic and following my tweets, or following the #learnseo hashtag.
Don't be shy, please reply!
Don't be shy, please reply!
Welcome to another #learnseo Twitter chat! This week weâre going to talk about GA4 with @danaditomaso. If youâre an SEO who has no to little experience using it, our hope is to answer some of your questions with this discussion.
Personally, I have zero experience using GA4. We use regular GA for so many things in our day to day work as SEOs. I have a lot of concerns.
If youâre here for the chat, introduce yourself and share what your level of experience (& perhaps concern) is with GA4.
#learnseo
If youâre here for the chat, introduce yourself and share what your level of experience (& perhaps concern) is with GA4.
#learnseo
Ty for joining us @danaditomaso!
Danaâs team @kickpointinc designed the @mhc_inc website/branding. They also help us w difficult GA questions.
Dana's courses:
linkedin.com/learning/migraâŚ
#learnseo
linkedin.com/learning/advanâŚ
Danaâs team @kickpointinc designed the @mhc_inc website/branding. They also help us w difficult GA questions.
Dana's courses:
linkedin.com/learning/migraâŚ
#learnseo
linkedin.com/learning/advanâŚ
