Discover and read the best of Twitter Threads about #Lessons

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I was in studying my #Googleads #Analytics when her call came in. I picked, we exchanged pleasantries and she went straight to the point.

Lordbabajay, how does one create buyer persona?She had a marketing strategy plan to create and the persona mapping was giving her headache.
First, I calmed her nerve and get her some quick guide.

A buyer persona is actually a fictitious document and a projection of who your ideal customer is.

Here are some pointers:

Demographics: Sex, age, location, education and possible income range.
Background: This is based on brief. So an SME brief would have a buyer persona background of CEO, entrepreneur,

Goal: Passion points and aspirations of your TA.

Challenges: Your TA's pain point and why you're handling the brief.
Read 6 tweets
A few days back @swardley kindly mentioned that I have been working with Wardley maps for a long time... so I thought I would answer some questions - and if you want to know anything specific - please shout. 😀👍
#WardleyMapping #AMA #thread (1/n)
When did you first discover mapping?
Xmas 2010 - bored - I accidentally applied to write a paper on cybersecurity in the cloud, and like many at that time I was struggling to work out what "cloud" meant - which lead me to Simon's @oscon presentation: (2/n)
This was the first time cloud made sense - and the influence is clear in the final paper (slideshare.net/JosephPindar/c…). After finishing the paper I read and watched everything I could find on mapping. (3/n)
Read 11 tweets
This is a thread of mistakes, diligence findings & lessons. Some personal, some professional. Will keep adding as I dig through memory. Hope it’s as useful to you as it was & is for me. No names. Context wherever possible
#InvestingMistakes #DiligenceFindings #Lessons
1/ What it takes to grow a company 100 cr in size is different to grow it to 500 cr is very diff for 1000 cr, v diff for 10k cr. Very few ppl have the skills to lead such cos. Hence very few small caps will make it to largecaps
2/ Mistaking ROCE / ROE expansion (driven by cheaper input cycle) for management skill — industrials, chemicals, commodities
Read 23 tweets
And for my #visuallyimpaired folks, I will #type out the #text of that #image, down here. Cuz the data is #important. (one of these days I'll get all my comics done with text properly on the site)

Starts here: Hello, It's Trish Malone, creator of #NKVSSP and slightly hurty -
- artist monkey.
And it's just struck me now, so bear with me.
My forearm, right at the elbow, is needles and fire. It happens. And Overuse is the #1 suspect. Turns out today though, overuse is actually #2.

As a patient with #EhlersDanlosSyndrome, I have to be on top of, -
Read 7 tweets
1) Hard times are often blessings in disguise. Let go and let life strengthen you. No matter how much it hurts, hold your head up and keep going. This is an important lesson to remember when you’re having a rough day, a bad month, or a crappy year. Truth be told,
2) sometimes the hardest lessons to learn are the ones your spirit needs most. Your past was never a mistake if you learned from it. So take all the crazy experiences and lessons and place them in a box labeled “Thank You.''

#ThoughtLeader #Influencer #DailyInspiration
Read 3 tweets

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