Discover and read the best of Twitter Threads about #Lifebuoy
Most recents (2)
@ITCCorpCom – FMCG to hotel conglomerate, has shown this amazing feat of entering into markets / categories with strong brand having a monopoly / oligopoly & end up penetrating well into this – more in the thread below (1/22) @dmuthuk #ITC
Atta: HUL’s Annapurna was the 1st entrant into branded Atta space way back in 1998, which otherwise was a large unorganized space. General Mills followed by launching Pillsbury, both together owned nearly 100% of the organized market which was growing (2/22)
at high double digits. Then came ITC’s #Aashirvaad that changed the game of the industry. ITC took a lion’s share from the incumbent players – by 2010, Pillsburry got sidelined & Annapurna was struggling to gain share back. (3/22)
@HUL_News @moreretailltd @lifebuoysoap @Unilever @MoHFW_INDIA @WHO @NITIAayog Thx.
Assumed "Peel Here" meant shrinkwrap on bottle which would've 2b peeled.
Turns out, if you peel, there's a label under the label which says:
"each ml #Lifebuoy #Handsanitizer has aloevera extract .87mg prcssd in prasanna QS extraneutral alcohol 70%W/W
👆🏼#Corona sufficient?
Assumed "Peel Here" meant shrinkwrap on bottle which would've 2b peeled.
Turns out, if you peel, there's a label under the label which says:
"each ml #Lifebuoy #Handsanitizer has aloevera extract .87mg prcssd in prasanna QS extraneutral alcohol 70%W/W
👆🏼#Corona sufficient?
@HUL_News @moreretailltd @lifebuoysoap @Unilever @MoHFW_INDIA @WHO @NITIAayog + Delighted to receive a call from the HUL team just now. Thank you for patiently explaining everything, and also for registering feedback about the labeling.
Well done Hindustan Unilever.
Well done Lifebuoy 👍
(Reg #Lifebuoy #Handsanitizer)
@drharshvardhan @amitabhk87
Well done Hindustan Unilever.
Well done Lifebuoy 👍
(Reg #Lifebuoy #Handsanitizer)
@drharshvardhan @amitabhk87
