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In all our efforts with #MadeInAba, one area I still think we are yet to crack is online marketing & proper digitization of Aba products. Today, we signed an MOU with @theighubafrica led by @Danielchinagozi with one mandate: Innovate how to sustainably market Aba online. 
Recall we started the year by unveiling @Nobsdaslushhkid as a #MadeInAba Ambassador and he has since taken various steps to enhance the visibility of Aba on the public consciousness including unveiling a clothing line to promote the identity of Aba.
Like I have always highlighted, we are not reinventing the wheel. Aba has always been renowned for witty inventions. We are only leveraging modern branding and marketing tools to reinvent her consciousness in the minds of the people & attract patronage to Aba via #MadeInAba
January 19, 2021
PRESS STATEMENT
ABIA STATE APPOINTS NOBLE IGWE MADE IN ABA AMBASSADOR
The Abia State Government has appointed foremost Style Icon, Noble Igwe @Nobsdaslushhkid as an Ambassador for the Made In Aba Campaign.
PRESS STATEMENT
ABIA STATE APPOINTS NOBLE IGWE MADE IN ABA AMBASSADOR
The Abia State Government has appointed foremost Style Icon, Noble Igwe @Nobsdaslushhkid as an Ambassador for the Made In Aba Campaign.
A release issued by Sam Hart, Director-General of the Abia State Marketing and Quality Management Agency and Team Lead for Project #MadeInAba quoted the Governor of Abia State, Dr. Okezie Victor Ikpeazu as appreciating Noble for his “activities over the years fully supporting ...
...the growth of entrepreneurship in Aba and using your multiple channels to promote the growth of the #MadeInAba Brand.
“To take this relationship further and to give you official recognition to do even more, I have the pleasure of appointing you a #MadeInAba Ambassador.
“To take this relationship further and to give you official recognition to do even more, I have the pleasure of appointing you a #MadeInAba Ambassador.
Sam Hart @hartng is a Lawyer with specialisation in Environmental Law.
He is also a trained Mentor, Marketer and Communicator.
He has had extensive experience in the public sector at Federal and State levels working in the past 17 years as aide to 3 successive Governors of...
He is also a trained Mentor, Marketer and Communicator.
He has had extensive experience in the public sector at Federal and State levels working in the past 17 years as aide to 3 successive Governors of...
Abia State serving at different times as Speechwriter, Chief Press Secretary and Director of Protocol.
He also served for 3 years as the Group Editor of an International Magazine with headquarters in London with focus on outstanding African leaders; A position that afforded him
He also served for 3 years as the Group Editor of an International Magazine with headquarters in London with focus on outstanding African leaders; A position that afforded him
the opportunity to interview several African Presidents and leaders in business, development work and the academia while serving as host/anchor/moderator at various international development fora held by the Magazine in cities around the world.
He is currently the Special
He is currently the Special
