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The plain grey T-shirt that #MarkZukerberg usually wears, is custom-made by the luxury brand Brunello Cucinelli and reportedly costs between $300-$400 (around ₹24k-32k).
Nothing special. Then why so expensive?

It's expensive, because it is quiet luxury. What is it?
Simply put, quiet luxury is new-age minimalism, with a larger focus on investment pieces and thoughtful shopping habits.

Most of luxury fashion brands design their lowest segments with big logos, shines and blinks to attract customers and make them feel special.
But oftentimes, these luxury fashion brands have their most expensive segment with the most minimal branding or no branding at all, the kind of clothes that the wealthiest wear these days.
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