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🤔 Every email marketing campaign will succeed or fail, but how do you categorize something as a success or a failure? That's where metrics come in: online.datasciencedojo.com/blogs/measure-…
#MarketingAnalytics #EmailMarketing #DSDojo
#MarketingAnalytics #EmailMarketing #DSDojo
1. A conversion is characterized as a completed action towards a goal. Whether it's signing up for a newsletter or buying a pair of sunglasses, someone performed an action that brought you closer to completing your goal.
2. CTR is the number of clicks on links within your email that take potential customers to a landing page. It could be a button, picture, or text,but the important thing is someone clicked-on something that was meant to be clicked on.
