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The Pence family wrote a kids book about their pet rabbit, Marlon Bundo. In response, John Oliver & @lastweektonight released a book in which #MarlonBundo is gay (w/proceeds going to charities). #betterbundobook
Some quick legal analysis:
Some quick legal analysis:
The Pence family probably could’ve prevented this if they had just trademarked “Marlon Bundo.” Owning the trademark would allow the Pences to stop others from using the name in many cases, possibly including John Oliver’s book.
It looks like the Pence family did not register the name “Marlon Bundo” as a trademark. There are other ways the Pences might be able to claim they own the trademark rights, esp. if they can prove they were the first to use the name commercially.
