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I have a conspiracy theory about the Duke's Mayo Bowl dropping...Hear me out:
-The game is at 12 on a Wednesday and nobody watched
-How do they market their product? Free publicity.
-How do they do that? Take an old BCS bowl and loosely fasten it to the stand

Then...
Players dance, the bowl inevitably breaks and it's a front page story.

Why does this make too much sense? There was conveniently a bottle of Duke's Mayo next to the crime and a thing of duct tape.

What followed? It's a national story.

Now...Why would they do it
Reason 1: They were getting to much bad press for the Gatorade bath debacle

Reason 2: Nobody watched the game

Reason 3: Nobody has heard of Duke's Mayo

Or all three at the same time...It make too much sense to not be true
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