Discover and read the best of Twitter Threads about #MoonFall
Most recents (4)
So #MoonFall sucked and, to me, represents a lot about what's wrong with the film industry today, where sloppy, weak storytelling is allowed because (1) there are big enough names tied to the project and (2) it banks on emotional investment pre-existent of the film itself.
Mainstream film today trades in a bloated version of self-referentiality/intertextuality. It regularly prioritizes how feelings created OUTSIDE a given film can be brought in, recycled, and exploited for commercial gain with an inferior product.
It's why we are constantly seeing a million Marvel movies, live adaptations of Disney films, reboots/remakes/BELATED sequels (e.g., Top Gun Maverick), etc. They all rely on affective investments that originated elsewhere. Nostalgias from The Before simulated in The Now.
People like to talk about the online advertising industry as if it’s a monolith but it’s really two broad industries; push (display/social) and pull (search) based advertising.
Google & Amazon compete in pull while FB/TWTR/SNAP/PINS compete in push ads.
theinformation.com/articles/death…
Google & Amazon compete in pull while FB/TWTR/SNAP/PINS compete in push ads.
theinformation.com/articles/death…
There are different types of products and industries which benefit from each type of ad product. If you want to buy a lawn mower, you perform a search and “pull” ads to you about various types.
While browsing feeds an ad for #Moonfall is pushed to you letting you know it exists.
While browsing feeds an ad for #Moonfall is pushed to you letting you know it exists.
Both types of ads are dependent on tracking but for different reasons. Both types need tracking to be able to tell if you bought the item in the ad you clicked on to both improve ad targeting & charge the advertiser. Amazon is unique because you click ads & buy on their site.
1. #Sing2
Bigger adventure and slightly better sequel to get us teary-eyed and smiling at certain moments. Garth Jennings dig deeper on some main characters' personal journeys until "out-of-this-world" show in the end. You'll be sing along with them if you know those songs.
3.5/5
Bigger adventure and slightly better sequel to get us teary-eyed and smiling at certain moments. Garth Jennings dig deeper on some main characters' personal journeys until "out-of-this-world" show in the end. You'll be sing along with them if you know those songs.
3.5/5
2. #HappyNewYear
Enchanting homage to love in luxury hotel's holiday season. Kwak Jae-young got typical 'K-drama' romance with expected sentimental moments. At least famous cast delivered good performances and very easy on the eye to create warm and fuzzy feel in our hearts
3.5/5
Enchanting homage to love in luxury hotel's holiday season. Kwak Jae-young got typical 'K-drama' romance with expected sentimental moments. At least famous cast delivered good performances and very easy on the eye to create warm and fuzzy feel in our hearts
3.5/5
🚨 NEW ISSUE PREVIEW ALERT 🚨
If a banging new mag with world-exclusives aplenty is at the top of your Christmas list, you're in luck – our #TheBatman issue goes on sale TOMORROW!
Here's a sneaky peek at some of the treats inside...
Read more: empireonline.com/movies/news/em…
If a banging new mag with world-exclusives aplenty is at the top of your Christmas list, you're in luck – our #TheBatman issue goes on sale TOMORROW!
Here's a sneaky peek at some of the treats inside...
Read more: empireonline.com/movies/news/em…
Get ready for an all-new take on the Caped Crusader. Empire gets the low-down on #TheBatman, with exclusive new pics and interviews with @mattreevesLA, Robert Pattinson, @ZoeKravitz, Paul Dano, Colin Farrell and Dylan Clark. Words by @DanJolin.
Read more: empireonline.com/movies/news/em…
Read more: empireonline.com/movies/news/em…
A new year means tons of new movies – and that means an epic breakdown of all the most exciting stuff coming our way in 2022, all served up in our mega Preview section. Stuff like…
