Discover and read the best of Twitter Threads about #Mozcon

Most recents (24)

And with that, we've finished day 2 at #MozCon! โ˜‘๏ธ
All the action starts again tomorrow morning at 9 am! ๐Ÿ•˜ Check out the schedule for tomorrow here: moz.com/mozcon/schedule
No activities are planned for #MozCon tonight, but we encourage you to explore #Seattle! ๐Ÿ—บ Grab some other attendees and have a great time. You can see all our recommendations for what to do here: moz.com/blog/the-2019-โ€ฆ
Read 4 tweets
Doing SEO for e-commerce sites can be scary! ๐Ÿ˜ฑ But it doesn't have to be terrifying. In the last session of the day, @aleyda will take us through the most common e-commerce issues and show how to effectively address them at scale before they become nightmares. #MozCon
Read 20 tweets
For more than 11 years, our next #MozCon speaker, @hannah_bo_banna, has been tasked with creating content ideas that people will share and journalists will write about. In this talk, she'll share some of her most important lessons in digital PR. โœ๏ธ Image
Read 22 tweets
There are hidden, structural factors holding stellar marketers (and their teams) back, and it's not their fault. ๐Ÿšง In our next talk, @PaxtonMGrey will tell you what these factors are and how you can root them out to help your team members reach their potential. #MozCon Image
Read 12 tweets
Did you know that 3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the worldโ€™s top 1 million websites donโ€™t offer full accessibility, including alt text? ๐Ÿ˜ฎ In her #MozCon talk, @mira_inam walks you through easy, scalable alt text generation.
Read 23 tweets
Our first #MozCon speaker this afternoon is @TinaInTheSun! For all the data geeks, we're talking about de-anonymizing website traffic, providing personalized user experiences, shortening your lead forms without missing info, and doing everything you can to get to that #SQL. ๐Ÿค“
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It's lunchtime! #MozCon is on break for the next bit hours, with talks getting back underway at 1:25 pm PT. ๐Ÿ”
For our in-person attendees, you can find lunch in the meal hall next to the conference space. ๐Ÿฝ
Today is a great day to check out our Birds of a Feather networking tables! Meet new people and have exciting conversations. You'll be able to identify them by the signs on the tables. ๐Ÿฆœ
Read 4 tweets
Location landing pages are essential for local businesses, yet they're often repetitive and uninteresting. ๐Ÿ‘Ž

In this #MozCon talk, @AmandaTJordan will share strategies to make your location landing pages useful + interesting to both search engines & site visitors. ๐Ÿงต Follow this thread to get the highlights from Amanda Jordan'
Read 33 tweets
And we're back! Up next is @jackiecchu to talk about SEO in the enterprise. ๐ŸŽค

Jackie will show you how to identify, prioritize, and get buy-in on large-scale SEO campaigns to drive traffic and revenue. #MozCon Image
If you want win in enterprise SEO, you have to nail these 3 things:

1. Identify the most impactful projects
2. Prioritize ruthlessly & forecast to get buy-in
3. Over-communicate wins to get support

@jackiecchu #MozCon
Read 29 tweets
Keyword research is one of the first and most basic tasks that SEOs learn. ๐Ÿ”

In our next #MozCon talk, our own @THCapper will talk you through the ways that wrong data can lead you astray and how to leverage the right techniques for the right tasks. Image
Read 23 tweets
Starting us off today, we have @DanaDiTomaso! Throw that tired pageview- and bounce-rate-heavy report right out the (virtual) window โ€” we can do better than that! ๐ŸชŸ

Dana will peel back the layers on measuring content success in her #MozCon talk.
The tactics of SEO have changed, but the fundamental goals of SEO have not. @danaditomaso #MozCon
1. We want our websites to rank well ๐Ÿ†
2. We want our customers to visit our websites (instead of our competitors')๐Ÿ•ธ๏ธ
3. And we want them to buy stuff ๐Ÿ›’

#MozCon
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Good morning, #MozCon! Welcome to day 2 of the conference. ๐Ÿ‘ If you're in Seattle, grab breakfast at the convention center before we start!
Get ready for today's excellent presentations by reading our jam-packed schedule: moz.com/mozcon/schedule
No matter where you're tuning into MozCon from, you can join the conference conversation by using the hashtag #MozCon. ๐Ÿง‘โ€๐Ÿ’ป
Read 4 tweets
That's a wrap for day 1 of #MozCon! โœ…
If you're in Seattle, join us at @optimismbrewing at 7 pm for our #MozCon welcome party. ๐Ÿป
@OptimismBrewing All the #MozCon action starts again tomorrow morning at 9 am! ๐Ÿ•˜

Check out the schedule for tomorrow here: moz.com/mozcon/schedule
Read 4 tweets
Advanced statistical analysis has changed the face of professional sports, and similar insights are changing how we do SEO. โšพ๏ธ In his talk, @WillCritchlow will share the approaches he's seeing from the most forward-looking SEO teams โ€” and what's working & what's not. #MozCon
Read 18 tweets
Remote work is the new normal for a lot of marketers โ€” but it's about more than home office set up. ๐Ÿง‘โ€๐Ÿ’ป In our next #MozCon talk, @ruthburr will teach you to build a vibrant, cohesive and productive company culture when your team isnโ€™t all in the same place.
@ruthburr "We're not going back to the office - the bubbles are out of the bottle and they're not going back in." - @ruthburr
Read 31 tweets
@NoahLearner is up next on the #MozCon stage! His talk will go beyond keyword research to explore how to build topic maps and internal linking maps (that align with Google's understanding) to help you conquer new SERPS and win more budget from stakeholders along the way. ๐Ÿ†
Read 23 tweets
Kicking off the afternoon session of #MozCon is @paddymoogan! 10 years ago, Paddy stood on the #MozCon stage for the first time and shared 35 ways to build links in 35 minutes. โฐ

Today, heโ€™ll talk about the link building lessons heโ€™s learned since then & what the future holds.
Read 21 tweets
And that's lunch! ๐Ÿฅช#MozCon is on break for the next 1.5 hours, with talks getting back underway at 1:50 pm PT.
You can find lunch in the meal hall next to the conference space. ๐Ÿ•
If you want to meet new people and have some exciting conversations, check out our Birds of a Feather networking tables. ๐Ÿฆ…You'll be able to identify them by these signs on the tables.
Read 5 tweets
Mind the gap! โ›”๏ธ @LidiaInfanteM is our next speaker! Pay attention to learn how she built SEO strategies off the back of a gap analysis and see the templates she used to find success. #MozCon
Read 19 tweets
Let's give a warm welcome to our first community speaker, @plotboilers! ๐Ÿ‘

Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. ๐Ÿฒ
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Coming up next on the #MozCon stage, it's @areej_abuali! In her talk "Unlocking the Hidden Potential of Product Listing Pages,โ€ weโ€™re learning about unlocking the magic of your listing pages by making the most out of filters and internal linking. ๐Ÿ”“
Read 44 tweets
Thanks to @Moz and everyone who joined me at #MozCon for my session on #VisualSearch it was an absolute blast!

If you want to get the full picture on visual search, feast your eyes on the slides below and check out this thread for a few more resources.
slideshare.net/CrystalCarter2โ€ฆ
@Moz If you want to know more about how to SEO events, sponsorships and experiential marketing for visual search, I get into the details in this recent post in the @Moz blog.

moz.com/blog/seo-opporโ€ฆ
@Moz What to get an idea of what different visuals search tools can do? Including tools from @Google @bing @amazon @Pinterest, then have a gander at this recent thread.

Read 7 tweets
Up next, we have @CrystalOnTheWeb! In the last year, visual search has been at the forefront of Google's search and product innovations. ๐Ÿ”Ž

Tune into this talk for "search what you see" optimizations via Google Lens and more! ๐Ÿ“ธ #MozCon
The TLDR; of visual search is that it turns your camera roll into a primary resource for understanding the world. @CrystalontheWeb #MozCon
Read 23 tweets

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