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And with that, we've finished day 2 at #MozCon! ☑️
All the action starts again tomorrow morning at 9 am! 🕘 Check out the schedule for tomorrow here: moz.com/mozcon/schedule
No activities are planned for #MozCon tonight, but we encourage you to explore #Seattle! 🗺 Grab some other attendees and have a great time. You can see all our recommendations for what to do here: moz.com/blog/the-2019-…
Doing SEO for e-commerce sites can be scary! 😱 But it doesn't have to be terrifying. In the last session of the day, @aleyda will take us through the most common e-commerce issues and show how to effectively address them at scale before they become nightmares. #MozCon 
For more than 11 years, our next #MozCon speaker, @hannah_bo_banna, has been tasked with creating content ideas that people will share and journalists will write about. In this talk, she'll share some of her most important lessons in digital PR. ✍️
There are hidden, structural factors holding stellar marketers (and their teams) back, and it's not their fault. 🚧 In our next talk, @PaxtonMGrey will tell you what these factors are and how you can root them out to help your team members reach their potential. #MozCon
Did you know that 3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility, including alt text? 😮 In her #MozCon talk, @mira_inam walks you through easy, scalable alt text generation.
Our first #MozCon speaker this afternoon is @TinaInTheSun! For all the data geeks, we're talking about de-anonymizing website traffic, providing personalized user experiences, shortening your lead forms without missing info, and doing everything you can to get to that #SQL. 🤓
It's lunchtime! #MozCon is on break for the next bit hours, with talks getting back underway at 1:25 pm PT. 🍔
For our in-person attendees, you can find lunch in the meal hall next to the conference space. 🍽
Today is a great day to check out our Birds of a Feather networking tables! Meet new people and have exciting conversations. You'll be able to identify them by the signs on the tables. 🦜
Location landing pages are essential for local businesses, yet they're often repetitive and uninteresting. 👎
In this #MozCon talk, @AmandaTJordan will share strategies to make your location landing pages useful + interesting to both search engines & site visitors. 🧵
In this #MozCon talk, @AmandaTJordan will share strategies to make your location landing pages useful + interesting to both search engines & site visitors. 🧵
And we're back! Up next is @jackiecchu to talk about SEO in the enterprise. 🎤
Jackie will show you how to identify, prioritize, and get buy-in on large-scale SEO campaigns to drive traffic and revenue. #MozCon
Jackie will show you how to identify, prioritize, and get buy-in on large-scale SEO campaigns to drive traffic and revenue. #MozCon
If you want win in enterprise SEO, you have to nail these 3 things:
1. Identify the most impactful projects
2. Prioritize ruthlessly & forecast to get buy-in
3. Over-communicate wins to get support
@jackiecchu #MozCon
1. Identify the most impactful projects
2. Prioritize ruthlessly & forecast to get buy-in
3. Over-communicate wins to get support
@jackiecchu #MozCon
Keyword research is one of the first and most basic tasks that SEOs learn. 🔍
In our next #MozCon talk, our own @THCapper will talk you through the ways that wrong data can lead you astray and how to leverage the right techniques for the right tasks.
In our next #MozCon talk, our own @THCapper will talk you through the ways that wrong data can lead you astray and how to leverage the right techniques for the right tasks.
Starting us off today, we have @DanaDiTomaso! Throw that tired pageview- and bounce-rate-heavy report right out the (virtual) window — we can do better than that! 🪟
Dana will peel back the layers on measuring content success in her #MozCon talk.
Dana will peel back the layers on measuring content success in her #MozCon talk.
The tactics of SEO have changed, but the fundamental goals of SEO have not. @danaditomaso #MozCon
1. We want our websites to rank well 🏆
2. We want our customers to visit our websites (instead of our competitors')🕸️
3. And we want them to buy stuff 🛒
#MozCon
2. We want our customers to visit our websites (instead of our competitors')🕸️
3. And we want them to buy stuff 🛒
#MozCon
Good morning, #MozCon! Welcome to day 2 of the conference. 👏 If you're in Seattle, grab breakfast at the convention center before we start!
Get ready for today's excellent presentations by reading our jam-packed schedule: moz.com/mozcon/schedule
No matter where you're tuning into MozCon from, you can join the conference conversation by using the hashtag #MozCon. 🧑💻
That's a wrap for day 1 of #MozCon! ✅
If you're in Seattle, join us at @optimismbrewing at 7 pm for our #MozCon welcome party. 🍻
@OptimismBrewing All the #MozCon action starts again tomorrow morning at 9 am! 🕘
Check out the schedule for tomorrow here: moz.com/mozcon/schedule
Check out the schedule for tomorrow here: moz.com/mozcon/schedule
Advanced statistical analysis has changed the face of professional sports, and similar insights are changing how we do SEO. ⚾️ In his talk, @WillCritchlow will share the approaches he's seeing from the most forward-looking SEO teams — and what's working & what's not. #MozCon
Remote work is the new normal for a lot of marketers — but it's about more than home office set up. 🧑💻 In our next #MozCon talk, @ruthburr will teach you to build a vibrant, cohesive and productive company culture when your team isn’t all in the same place.
@ruthburr "We're not going back to the office - the bubbles are out of the bottle and they're not going back in." - @ruthburr
@ruthburr Spoiler Alert:
@NoahLearner is up next on the #MozCon stage! His talk will go beyond keyword research to explore how to build topic maps and internal linking maps (that align with Google's understanding) to help you conquer new SERPS and win more budget from stakeholders along the way. 🏆
Meet @justdebbb! Her #MozCon talk will cover the different steps needed not just to create a research report, but to create one that earns links. 📈
Kicking off the afternoon session of #MozCon is @paddymoogan! 10 years ago, Paddy stood on the #MozCon stage for the first time and shared 35 ways to build links in 35 minutes. ⏰
Today, he’ll talk about the link building lessons he’s learned since then & what the future holds.
Today, he’ll talk about the link building lessons he’s learned since then & what the future holds.
And that's lunch! 🥪#MozCon is on break for the next 1.5 hours, with talks getting back underway at 1:50 pm PT.
You can find lunch in the meal hall next to the conference space. 🍕
If you want to meet new people and have some exciting conversations, check out our Birds of a Feather networking tables. 🦅You'll be able to identify them by these signs on the tables.
Mind the gap! ⛔️ @LidiaInfanteM is our next speaker! Pay attention to learn how she built SEO strategies off the back of a gap analysis and see the templates she used to find success. #MozCon
Let's give a warm welcome to our first community speaker, @plotboilers! 👏
Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. 🍲
Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. 🍲
Coming up next on the #MozCon stage, it's @areej_abuali! In her talk "Unlocking the Hidden Potential of Product Listing Pages,” we’re learning about unlocking the magic of your listing pages by making the most out of filters and internal linking. 🔓
Thanks to @Moz and everyone who joined me at #MozCon for my session on #VisualSearch it was an absolute blast!
If you want to get the full picture on visual search, feast your eyes on the slides below and check out this thread for a few more resources.
slideshare.net/CrystalCarter2…
If you want to get the full picture on visual search, feast your eyes on the slides below and check out this thread for a few more resources.
slideshare.net/CrystalCarter2…
@Moz If you want to know more about how to SEO events, sponsorships and experiential marketing for visual search, I get into the details in this recent post in the @Moz blog.
moz.com/blog/seo-oppor…
moz.com/blog/seo-oppor…
@Moz What to get an idea of what different visuals search tools can do? Including tools from @Google @bing @amazon @Pinterest, then have a gander at this recent thread.
Up next, we have @CrystalOnTheWeb! In the last year, visual search has been at the forefront of Google's search and product innovations. 🔎
Tune into this talk for "search what you see" optimizations via Google Lens and more! 📸 #MozCon
Tune into this talk for "search what you see" optimizations via Google Lens and more! 📸 #MozCon
The TLDR; of visual search is that it turns your camera roll into a primary resource for understanding the world. @CrystalontheWeb #MozCon
