Discover and read the best of Twitter Threads about #Myntra

Most recents (3)

Mukesh Ambani’s AJIO Luxe is such an unbelievable growth machine! 🚀🚀

But, most people don’t know that Luxe & @AJIOLife are two separate platforms.

Here is all there is to know 👇
AJIO was launched in FY17, and it grew at a decent pace until Covid happened.

It saw:
⚡ 4x growth in revenues
⚡ 3.5x growth in web visits
⚡ 6x growth in no. of brands
⚡ 4.6x growth in no. of products

It was promising.
Most importantly, it threw out some strategic pointers:
💡 AJIO recorded >70% of orders from Tier-3 & beyond
💡 It carried the image of a bargain-hunter’s paradise
💡 It hadn’t been able to crack Tier-1 & Metros as well
Read 13 tweets
Former #Myntra CEO started #MensaBrand in May ⁠and it’s already worth a billion dollars

businessinsider.in/business/start…

By @Krittiiii
@Krittiiii .@MensaBrands, founded only six months ago by Myntra’s former chief executive Ananth Narayanan (@ANarayanan24), is the latest as well as the youngest #startup to enter the #unicorn club.
@Krittiiii @MensaBrands @ANarayanan24 Mensa brand’s business model is based on the New York-based e-commerce player Thras.io, which acquires small merchants and brands listed on #Amazon marketplace.

@MensaBrands @ANarayanan24 c
Read 9 tweets
Can someone explain how does pricing work for all the eCommerce websites like @myntra First screenshot shows the product which I had bought when not on sale and on sale the price was inflated to almost 3X with 25% off?
Do sellers have control over the pricing or @myntra has it?
@myntra Unlike Uber / Ola which has dynamic pricing on supply and demand. How does this work in eCommerce? The third screenshot shows the pricing of the same product changes almost every day! How is this possible and legal at the same time?
@myntra I understand that every #e-commerce inflates the price around the sale. But @myntra takes it to the next level altogether. Just wanna understand how is legal. What loophole in the system is being taken advantage?
Read 7 tweets

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