Discover and read the best of Twitter Threads about #NFTNYC2021

Most recents (2)

It's hard to get consumer attention in 2021!

My newsletter, Launched, takes a backward look at the debuts of now-successful companies.

But I also want to highlight startups with creative strategies in "real time".

An (ongoing) thread of inspiring launches ⬇️
1/ @truth launch at #NFTNYC2021. Why did it work?

-Mystery (want to unlock the product)
-Physical activation at buzzy, high density event
-Implied status (users are "chosen ones")

The result? A bunch of organic tweets from high-profile crypto people!

2/ @opalcamera launch (on Twitter!) Strategy:

- Get the product to influential early adopters
- Have them use it for a few months (in stealth)
- Do a coordinated "big reveal" w/ content from these users

The result? Thousands of waitlist signups! 🥳

Read 3 tweets
easy #nft flip (+20%)!
🧵👇
crypto world has soooo many plays.
defi/farm/LP/NFT/etc.

a lot of which are moves caused by "catalysts" aka events.

why? b/c events generate trust/hope/fomo for ppl.
buy the rumor - sell the news
so what do we have to do to win?
anticipate what events will be coming up and which projects will get the spot light.

#NFTNYC2021 is right around the corner frds.
Read 8 tweets

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