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Next up I'm gonna hop into "Harness the Power of Media: Enhancing Your Professional Brand" with Soraya Herbert (@sorayajanae)! #CHEST2021 1/ 
When you start developing your professional brand you first need to know your audience. Ask your followers what content they like. Create a persona for your audience in your head, then create content for that persona. #CHEST2021 2/
Communication is key. Make sure your content is at the level of your audience. How, when, and to whom you communicate are all important. #CHEST2021 3/
