Discover and read the best of Twitter Threads about #OTA

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Hotel vs OTA, battle of demand aggregation
$MAR lower $EXPE commissions from 12 to 10%
$WH says when it acquires indie brand, % of booking thru OTA decrease by 1/2, from 50% to 25%
$HLT 35% of rooms booked direct from web/app, @skift bit.ly/2Z38SIT
#hotel #OTA #travel
New $MAR $EXPE contract as reported by @skift
bit.ly/2D9GueI
$MAR obtained: hotel owners can decide what room rates & when (seasonality) to distribute on expedia
Doesn't mention updated take-rate for EXPE

#hotel #OTA #travel
$GOOG enhance its hotel booking engine w/ maps + content/photo.
Benefits $MAR $HLT $WH $IHG
Hurts $BKNG $EXPE; their search ad expenses paid to $GOOG increased frm $1.5B in'14 to $3.5B in'18, but the O.G. aggregator dgaf
bit.ly/2v4zEmk from @skift
#hotel #OTA #travel
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