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Why reels cant be tiktok. My $0.02
1) target audience —> insta has been the fiefdom of “classy folks”. #OTOD, #roomwithaview #frosting kinda junta. Influencers, celebrities, micro-influencers, wanna be influencers - that was insta’s strenght. —>brand paid well to target them 1/n
Tittok content was more from “bharath” - bittu dance master who u didnt know of, yes they did have their share of celebrities too —> but content was lot less suvave. It got families to create content, it got friends to do random backchod,it was more timepass than inspiration. 2/n
Product- insta started with photos. Copied stories. DNA is very different for creating and editing videos.
Tiktok started video and audio first. Their video effects and editing are way more ahead of time than reels currently. 3/n
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