Discover and read the best of Twitter Threads about #Ogilvy

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And then there's the Johnson family and the ARK Foundation, which is a whole other level..
Check for ARK in this list and contemplate the connections 👇👇 #Boris #Johnson #Ghislaine #ASmallWorld

ARK Charity => ARK Schools
en.wikipedia.org/wiki/Ark_(char…
Read 19 tweets
#Hydronomastics is the study of #hydronyms, the proper names of bodies of water.

It's a branch of #toponomastics, the study of #toponyms (the proper names of places), which in turn is a branch of #onomastics, the study of #orthonyms (proper names).

French / Luxembourghish sign: The River Sauer in Martelan...
#Hydronym and #hydronomastics both derive from Ancient #Greek ὕδωρ / húdōr (water) + ὄνομα / ónoma (name). The Greek island of Skiatho...
#Hydronyms tend to outlast other #toponyms, even when new #languages and cultures displace earlier ones.

#England, #EastAnglia, #Essex, and #Sussex are named for the #Angles and #Saxons; but #Trent, #Ouse, #Thames, #Severn, and #Avon are older #Celtic and #RomanoBritish names. A map showing the main rive...
Read 173 tweets
How an industrial adhesive product like Fevicol became a household name in India?

A thread :

#Pidilite #Fevicol #Fevistik #Brands #GameOfBrands #Branding #Marketing #CaseStudy #Advertising #Ogilvy
Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem. Image
Late Shri Balvant Parekh founded the Company along with his brother. Shri BK Parekh distributed speciality chemicals manufactured by a German company. This gave him a few years of exposure in terms of products and industry.
Read 21 tweets

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