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Our livetweets of #PM22 begin! First up, we have Tom Webster with Sounds Profitable to talk After These Messages: a study on Creative Execution of Podcast Advertising! Follow along here for what we expect are going to be some HUGE revelations 👀🧵 
After These Messages is a study of 1049 weekly podcast listeners done by Edison Research about the efficacy of different types of ads: live improvised and host-read; scripted and host-read; and the same scripted ad read by a professional announcer (Ashley Hamer) 🧵#PM22
The industry wisdom for some time has been that host-read ads are THE way to go, the only thing that actually gets listeners to pay attention to ads--but is that actually true, or is it just an assumption? Edison's got the actual data for us, finally! 🧵#PM22
